• Mercedes-AMG PETRONAS F1 Team drivers go off-track with the INEOS Grenadier 4X4 ahead of their next race in Austin, Texas
• As part of the ‘Make Grenadier Your Own’ campaign, the teammates take the vehicles through an off-road ‘Grit Stop’, where they’re customised with some very specific personalised features
• Jonathan Hill, Chief Marketing Officer at INEOS Automotive said: “The INEOS Grenadier is built for more, designed to give owners the freedom to customise their vehicle to fit whatever their ‘more’ may be. With a dash of humour and the two hottest drivers in Formula 1, the ‘Grit Stop' film shows that customisation possibilities are endless. We hope it inspires everyone watching to kit out their own Grenadier.”
• INEOS has been a principal partner and shareholder in the Mercedes-AMG PETRONAS F1 Team since 2020

Mercedes-AMG PETRONAS F1 Team drivers, George Russell and Kimi Antonelli, kick up some dirt in INEOS Grenadier 4X4s ahead of the Formula 1 MSC Cruises United States Grand Prix 2026 in Austin, Texas – and pull in to a pit stop like no other.

As part of a wider marketing campaign inviting customers to ‘Make Grenadier Your Own’, Russell and Antonelli are filmed taking a detour from the tarmac, and pulling their INEOS Grenadiers into a ‘Grit Stop’. A Grenadier pit crew feverishly sets to work fitting accessories, camping kit and customised enhancements.

Once released from the 'Grit Stop', the pair head for the hills, putting the Grenadier’s award-winning off-road capabilities to the test. After enjoying a spirited drive on mountain tracks and forest trails, the pair stop for a break and discover a couple of unique vehicle features that reflect their own individual passions.

The tongue-in-cheek ‘Grit Stop’ film highlights how the Grenadier can be customised to suit every buyer’s specific needs, preferences and character, unlocking the opportunity to experience the outdoors in a way that’s personal to them. Customers can ‘Make Grenadier Your Own’ with the configurator on the brand’s website here.

Jonathan Hill, Chief Marketing Officer at INEOS Automotive, said: “The INEOS Grenadier is built for more, designed to give owners the freedom to customise their vehicle to fit whatever their ‘more’ may be. With a dash of humour and the two hottest drivers in Formula 1, the ‘Grit Stop' film shows that customisation possibilities are endless. We hope it inspires everyone watching to kit out their own Grenadier.”

Watch George Russell and Kimi Antonelli take a Grenadier Grit Stop.

INEOS is a principal partner and one-third shareholder in the Mercedes-AMG PETRONAS F1 Team. Its involvement reflects the business’s broader commitment to high-performance sports and belief in pushing boundaries.  

The Grenadier has been engineered from the ground up to tackle the toughest off-road environments without compromising on-road comfort and refinement, and is designed to enable the most adventurous of active lifestyles. 

Available to customers in over 50 countries worldwide, find out more about the Grenadier and its customisation options at www.ineosgrenadier.com.