Jeep® fans Go Topless

Annual Jeep® craze returns to South Africa this weekend for Jeep Go Topless Day (#JeepGoToplessDay). The global Jeep brand institution continues to rise from one success to another and this year’s event promises to be bigger and better than ever.

Every year, thousands of Jeep owners from around the globe participate in Jeep Go Topless Day to socialise, participate in a range of entertaining activities such as trail runs and picnics, and – most importantly – celebrate the Jeep brand.

The local event is organised by Jeep Club South Africa who are ready to celebrate with Jeep enthusiasts, dealers, and various associations and clubs. The event is one of about 150 such celebrations worldwide attracting more than 20,000 Jeep owners. Founded on the ability to remove the top on the legendary Jeep Wrangler, the event caters for all Jeep models and is conceived to simply let your hair down and enjoy the iconic brand.

“It is not surprising that the global concept of Jeep Go Topless Day has gripped the imagination of South African Jeep owners,” says Leslie Ramsoomar, Managing Director of Stellantis South Africa. “Jeep owners are passionate enthusiasts and their vehicle of choice enables their lifestyles, whether urban or rural adventuring or simply spending time with like-minded fans.”

The celebrations include a host of fun activities and prizes, including one for the best-dressed Jeep vehicle. But owners will also participate, with categories for various themes, including Hollywood Glam, Gangsta, Baseball Cool and Cowboys and Indians to name a few. If those all sound typically American, the food selection won’t surprise either: tasty American fare such as burgers, hotdogs, apple pie and chocolate brownies.

And don’t forget about “duck duck Jeep” – a global phenomenon that has gripped the Jeep community. “Duck duck Jeep” has a very simple concept at its heart: Owners buy a rubber duck of any shape, colour or size, write a message or draw (“tattoos”) on them, and leave them on or in another Jeep Wrangler — just to make other owners smile. At the end of the day, it’s all about having fun and spreading a little happiness

Jeep Go Topless Day kicks off this weekend nationally in different locations. All Jeep models are welcome, including Jeep Wrangler, Gladiator, Grand Cherokee, and Renegade. In fact, any Jeep vehicle from the time of the Willys Jeep is welcome! Visit for more information.