The EQA: Electric athlete in compact form
  • The EQA is the new entry-level model to the all-electric world of Mercedes-EQ vehicles.
  • The electro-aesthetics of its design are indicative of the Progressive Luxury of the Mercedes-EQ brand.
  • Timeless design and intuitive operation are at the forefront of the EQA offering.
  • This new sports SUV features various exceptional Mercedes-Benz functions, such as MBUX (Mercedes-Benz User Experience).
  • The EQA is a member of the successful compact car family from Mercedes-Benz. A close relation of the GLA, it delivers all the thrilling characteristics of that vehicle, combined with an efficient electric powertrain.

Mercedes-Benz Cars South Africa this month launches its local EQ product offensive with the introduction of the all-new EQA sports SUV. As the entry point to the all-electric world of Mercedes-EQ vehicles, the EQA delivers Progressive Luxury, thrilling driving characteristics and a smooth, powerful and efficient electric powertrain.

“The EQA is a dynamic sports compact SUV with an exciting, progressive electro-aesthetic,” says Mark Raine, Co-CEO of Mercedes-Benz South Africa and Executive Director of Mercedes-Benz Cars South Africa. “The EQA is the perfect companion for our clientele who have an active, urban lifestyle. It is the perfect entry option into the luxury electric segment.”

In brief: EQA 250

The EQA is being launched as the EQA 250 with 140 kW and a range according to WLTP of up to 429 km. The "double-decker" lithium-ion battery, which sits as a structural element within the underbody of the vehicle, has an energy content of 66.5 kWh. In order to meet the high standard of noise and vibration comfort that is such a hallmark of the Mercedes-Benz brand, complex measures were taken to isolate the electric powertrain from the chassis and body. Numerous damping measures enhance this effect.

The EQA 250 will be available in South Africa with a price of R1,169,500. This includes a PremiumDrive Platinum 5-year/100,000 km maintenance plan and an 8-year battery warranty.

In depth: EQA 250

Progressive design and intuitive operation are two of the highlights of the EQA. With this car, for the first time Mercedes-Benz is offering its customers an all-electric Mercedes in the compact segment with an extensive range that ensures its viability in everyday use. As such, the new EQA is an important vehicle along Mercedes-Benz’s path towards the electrification of all its vehicle segments.

Electro-aesthetics of the design signal Progressive Luxury

The EQA features the black panel radiator grille with central star that is the hallmark of Mercedes-EQ. A further distinctive design feature of the all-electric world of Mercedes-EQ vehicles is the continuous light strip at the front and rear. A horizontal fibre-optic strip connects the daytime running lights of the full-LED headlamps, ensuring a high level of recognisability both in daylight and at night. The inside of the headlamps is finished to a high level of quality, detail and precision. Blue colour highlights within the headlamp reinforce the signature Mercedes-EQ appearance. 

The LED tail lamps merge seamlessly into the tapered LED light strip, thus underlining the impression of width in the rear view of the EQA. The licence plate has also been relocated to the bumper. Exclusive to this model are light-alloy wheels in a bi- or tri-colour design, up to 20 inches in size, in some cases with rosé gold-coloured or blue decorative trim.

An indication of the electric character in the interior of the EQA is provided, depending on the design and equipment line, by a new-style back-lit trim element and rosé gold-coloured decorative trim on the ventilation outlets, seats and the vehicle key. The instruments, with their electric car-specific displays, pick up on the same colour scheme with rosé gold-coloured and blue highlights. 

The seating position is high and upright, as is typical for an SUV, making it not only comfortable for getting in and out, but also good in terms of all-round visibility. Utility value was one of the general focuses during development. The rear seat backrest is 40:20:40 split-folding.

Efficiency is the key factor

With a Cd value from 0.28, the EQA is notably aerodynamically efficient. Among the most important aerodynamic measures are the completely closed cooling air-control system in the upper section, aerodynamically optimised front and rear aprons, a very smooth, almost completely enclosed underbody, specially designed Aero wheels and specifically adapted front and rear wheel spoilers.

The standard heat pump forms part of the sophisticated thermal management system. With its numerous innovative details, such as the reuse of the waste heat from the electric drive system, the system is configured for exceptional efficiency and thus maximum range. It is also possible to set the pre-entry climate control for the interior of the EQA before starting. This function is controlled directly from the MBUX infotainment system or via the Mercedes me App.

Fuss-free charging

The Combined Charging System (CCS) with Combo-2 plug enables flexible charging with direct current (DC) at rapid charging stations at up to 100 kW, plus with alternating current (AC) at a domestic socket or at up to 11 kW via the Wallbox. (Times will vary according to charger specifications.) 

Charging with alternating current (AC) at public charging stations or at a (11 kW) Wallbox from 10 to 100% takes approximately six hours. Meanwhile, charging with direct current (DC) at rapid charging stations (up to 100 kW) from 10 to 80% takes only 30 minutes. (Times will vary according to charger specifications.)

Intelligent driving assistance systems with cooperative support from the driver, exceptional crash safety 

Included as standard are Active Lane Keeping Assist and Active Brake Assist. In many situations, the purpose of the latter is to prevent a collision by autonomous braking, or to mitigate its consequences. The system is also able to brake for stationary vehicles and crossing pedestrians at typical city speeds. The enhanced functions of the Driving Assistance Package include, for example, the turning manoeuvre function, the emergency corridor function, the exit warning function alerting the driver to approaching cyclists or vehicles, and a warning when pedestrians are detected near zebra crossings. 

The EQA is also a true Mercedes-Benz when it comes to passive safety. On the basis of the robust structure of the GLA, the body of the EQA was adapted to meet the particular demands that face an electric car. The battery sits within a frame made out of extruded sections. This takes on a structural function which until now was handled by the cross members in the underfloor. A battery guard in the front area of the battery is able to prevent the energy storage unit from being pierced by foreign objects. Naturally, the EQA also had to go through the brand's normal and very thorough crash test programme. Stringent requirements for the battery and all components carrying electrical current also apply. 

Superior level of equipment, instruments with displays specific to Mercedes-EQ

Included as standard is the intuitively operated MBUX infotainment system (Mercedes-Benz User Experience). MBUX can be individually configured with the help of various options. Key advantages of the system: the powerful computer, brilliant screens and graphics, customisable presentation, full-colour head-up display (optional equipment), navigation with augmented reality (optional equipment), learning software and voice control activated by the keyword "Hey Mercedes".

The Mercedes-EQ tile in the media display can be used to call up menus relating to charging options, electrical consumption and energy flow. The display within the instrument cluster is a wattmeter rather than a rev counter. The upper section shows the percentage of power used, the lower section the recuperation. The instrument can be used to show whether the destination can be reached without an interim charging stop. The colours change according to the driving situation: During a boost process, for example, the display changes to white. Depending on mood, or to match the particular interior, the user has a choice of four different styles.

The comprehensive standard specification of the EQA includes such features as the Progressive Package, LED High Performance headlamps with Adaptive Highbeam Assist, the EASY-PACK tailgate with electrically operated opening and closing, KEYLESS-GO, 18-inch light-alloy wheels, ambient lighting with 64 colours, luxury seats with four-way adjustable lumbar support, Active Parking Assist with PARKTRONIC and a reversing camera for added convenience and a better overview when manoeuvring, and a multifunction sports steering wheel in leather. The new model can be personalised with the AMG Line equipment package, as well as the MBUX Innovation Package, Advanced Plus Package, Night Package and finally, Electric Art. 

Trailer coupling with quick and easy unlocking 

A trailer coupling with ESP® trailer stabilisation is available as an option for the EQA. A particularly convenient feature is the electric unlocking system for the ball coupling. The unlocking switch and indicator lamp are located within the tailgate. Once the ball coupling has been unlocked it can either be pivoted out or, when not in use, pivoted back behind the bumper trim. The towing capacity (unbraked/braked) of the EQA 250 is 750 kg; the tongue weight is 80 kg. The trailer coupling has been approved for use with a bicycle rack. The all-wheel-drive models will offer an even higher towing capacity. 

Technical data


EQA 250 

Drive system layout


Electric motor, front axle

Asynchronous motor

Rated output (kW) 


Rated torque (Nm) 


Acceleration 0-100 km/h (s) 


Top speed (km/h) 


Battery capacity, usable (WLTP) (kWh) 


Combined fuel consumption (WLTP)
(kWh/100 km) 


WLTP range (km)

Up to 429

The stated figures are the measured "WLTP CO2 figures" in accordance with Article 2 No. 3 Implementing Regulation (EU) 2017/1153. Electrical consumption and range were determined on the basis of Commission Regulation (EU) No. 2017/1151. Electrical consumption and range are dependent on the vehicle configuration, and in particular on the selected maximum speed restriction.