Toyota sells close to 9,000 vehicles but braces for challenging months ahead
  • TSAM Market Share: 24.1%
  • Hilux Sales: 2,788
  • Corolla Cross Sales: 1,421
  • Hiace Sales: 1,084

Toyota South Africa Motors (TSAM) has, for the first time this year, recorded total monthly sales of less than 10,000 units. Still reeling from the disaster caused by floods at its Prospecton Plant in Durban last month, TSAM managed to keep its sales leadership in April – posting 8, 952 units on the sales charts.

In the LCV segment, Hilux was – once again – the top performer while the Corolla Cross made a strong showing in the Passenger segment. The latter registered a total of 1,421 sales to help Toyota garner a total of 4,486 in the Passenger category. Other top performers in the group included Urban Cruiser (613), Fortuner (618) and Starlet (510).

On the luxury front, Lexus totaled 51 sales – including 17 ES models, and 12 RX units. Hino trucks sold a total of 214 units in April.

On the LCV front, Hilux continued to lead the way with 2,778 units sold – including 1,463 Double Cabs, 356 Xtra Cabs and 969 Single Cabs. Hiace posted 1,084 models, while Land Cruiser Pick-Up registered 205 sales. In total, Toyota retailed 4,252 LCVs – translating to a market share of 44.5% in this segment.

For the month of April 2022 the Parts Warehouse supplied just over 1,6 million part pieces, with an additional 300 000-plus pieces going to the export market.

According to the National Association of Automobile Manufacturers of South Africa, “despite the trail of destruction in parts of KwaZulu-Natal following the large-scale flooding disaster causing supply chain disruptions in port, rail and road traffic as well as the temporary closure of Toyota South Africa Motors, the new vehicle market continued its road to recovery during the month of April 2022. Sales in the volume passenger car segment performed well, assisted by ongoing strong purchases by the vehicle rental companies, but the other segments of the market performed weaker.”

TSAM’s Senior Vice President of Sales and Marketing says: “April is traditionally a slow month for retail due to the numerous public holidays – but the situation was compounded by the flooding at our plant in Prospecton, Durban. We are anticipating stock challenges with regards to our locally-built models such as Hilux, Fortuner, Corolla Cross and Quest, Hiace Ses’fikile and some Hino models.”

Theron adds that TSAM is grateful to the entire Toyota team and dealers across the country for their continued efforts over the past few weeks. “A big thank-you to our customers for being patient with us. Please be assured that every single one of your orders is receiving the attention it deserves. We are a tough organisation, operating in a resilient nation - we will come back stronger.”