Toyota sets a new sales record with 15,008 vehicles sold in March
  • This is the highest ever Toyota South Africa sales total
  • Of the 50,607 vehicles sold in SA in March, a total of 15,008 were Toyota, Hino and Lexus-badged vehicles
  • Of the 15,008 units sold last month, a staggering total of 10,198 units were Light Commercial and Passenger vehicles built or assembled at the Prospecton Plant in Durban

Toyota South Africa Motors (TSAM) has been riding a monstrous sales wave in the last three months, recording retail figures of 12,480, 13,458 and 15,008 in January, February and March 2022 respectively. This also means that TSAM currently enjoys an average market share of 30% after having posted 30.2%, 30.4% and 29.7% in the last three months of 2022.

Once again, Hilux remains SA’s favourite vehicle with a sales total of 4,561, while the newly launched Corolla Cross was a top seller in the Passenger segment with 2,384 units sold. TSAM also topped sales charts in the Passenger (7,924), Light Commercial Vehicle (6,644), and Medium Commercial Vehicle (341) segments while its sub-brands, Hino and Lexus, recorded aggregates of 435 and 77 apiece.

The Hino total – which included 300-Series (275), 500-Series (79), 200-Series (61), and 700-Series (20) – is the third highest in history for the truck brand.

Senior Vice President of Sales and Marketing at TSAM Leon Theron said: “Looking at the March sales makes me realise how special the Toyota machinery is. We are truly humbled by the performance of our dealers, sales teams, our manufacturing division in Durban, and the other Toyota, Hino, and Lexus ambassadors for the stellar job they are doing.”

Theron said he was particularly impressed that close to 70% of the vehicles sold by TSAM in March were either produced or assembled locally at the Prospecton Plant in Durban. These include segment leaders Hilux, Corolla Cross, Hiace Ses’fikile (1 644) and Fortuner (1 082). For the month of March, just over 1.5 million parts’ pieces were supplied to the domestic dealers, while a further 279,000 pieces were shipped to foreign markets.

Reflecting on the new vehicle sales for March 2022, the National Association of Automobile Manufacturers of South Africa said the market’s performance exceeded expectations. Out of the total reported industry sales of 50 607 vehicles, an estimated 43 441 units, or 85.8%, represented dealer sales, an estimated 8.2% represented sales to the vehicle rental industry, 4.6% sales to government, and 1.4% to industry corporate fleets.

“We are grateful to the Toyota dealer network across the country for their continued effort towards making Toyota a market leader – the 12,533 units sold through their channel is testament to their hard work. Our mandate is to offer customers good value for money and continue making Toyota, Lexus, and Hino, brands of choice for our market – we are well on course towards reaching that goal,” concludes Theron.