AutoTrader data points to used car sales growth in October, with affordable hatchbacks leading the field

Sales numbers are up, but there is a clear shift towards budget-friendly vehicles.

October marked significant growth in the used car market, with the latest AutoTrader data showing a surge in sales. A total of 34,968 units were sold, reflecting a 22.2% month-on-month increase from September.

While the vehicles occupying the top 10 spots remain unchanged, every used car and bakkie on the list enjoyed increased sales in October. The combined value of used cars sold totalled R14.09 billion, 21.59% higher than last month’s figure of R11.59 billion. 

The established brands remain at the top. Toyota remains the most popular, with 5,847 used cars sold, while Volkswagen and Ford followed at 5,237 and 3,660 units, respectively. The Japanese automaker experienced an 18% month-on-month (MoM) growth, while Volkswagen saw a notable increase of 27% during the same period. Ford also enjoyed a 24% MoM increase.

“Recent shifts in brand rankings show notable changes for October 2024,” said George Mienie, CEO of AutoTrader. “Hyundai has moved up two positions, now holding fifth place, while Suzuki also gained two spots, finishing in sixth. Meanwhile, Mercedes-Benz dropped from fifth to seventh. This suggests that consumers are gravitating towards more affordable options, moving away from premium brands in favour of budget-friendly offerings.”

The Swift, Suzuki’s popular compact hatchback, has seen impressive growth, with a 41.1% year-on-year increase. The Volkswagen Polo Vivo saw an even more significant uptick in sales, with used car sales rising by 43.5% compared to the same period last year. However, the Toyota Starlet has seen the most significant year-on-year increase, at 48.4%.

For October 2024, the Ford Ranger is the most sold model, with 2,081 used examples sold last month. The Volkswagen Polo followed in second place at 1,679 units, while the Toyota Hilux followed the hatchback closely at 1,664 units. All three models have enjoyed year-on-year sales growth, with the Polo enjoying the biggest growth, at 17.5%. While all vehicles on the top 10 list saw increased sales compared to September 2024, year-on-year sales for the BMW 3 Series, Mercedes-Benz C-Class, and Toyota Fortuner have declined. This supports the theory that consumers are turning away from more premium offerings, with used C-Class sales falling by -16.5% over the same period last year.

On a variant level, the Polo Vivo 1.4 was the most popular used car in October 2024, with 1,142 examples sold during this period. The more expensive Polo 1.0 TSI followed in second place with 1,075 models sold, while the Toyota Hilux 2.8 GD-6 occupied the third spot, with 711 examples sold. Finally, the average price of used cars sold in October 2024 was R403,049.

Top 10 Sold Models in October 2024

Ranked by most sold

Model

Sold Count 

Price (R) Average 

Mileage (km) Average

Registration Age Average 

1

Ford Ranger

2,081

R462,930

82,355 km

4 years-old

2

Volkswagen Polo 

1,679

R257,205

68,117 km

5 years-old

3

Toyota Hilux

1,664

R447,965

102,023 km

5 years-old

4

Volkswagen Polo Vivo 

1,402

R187,919

56,395 km

4 years-old

5

Toyota Fortuner

737

R455,722

110,619 km

6 years-old

6

Suzuki Swift 

635

R187,633

35,549 km

2 years-old

7

Nissan NP200

608

R167,524

72,996 km

4 years-old

8

Mercedes-Benz C-Class

563

R400,002

92,860 km

8 years-old

9

BMW 3 Series 

561

R366,545

107,458 km

8 years-old

10

Toyota Starlet

521

R229,797

30,302 km

2 years-old

Source: AutoTrader Used Car Sales Data: 1 - 31 October 2024