WeBuyCars has introduced an innovative friendly virtual assistant on its website, “Orange” designed to improve the car buying experience for consumers.

This little orange car-shaped chatbot is live on the WeBuyCars website, ready to answer some of the frequently asked questions that many buyers face when purchasing a vehicle.

“We understand that purchasing a vehicle can be a daunting task and have added this feature to make the online search as relevant and informative as possible. Whether buyers are curious about fuel costs, looking for unique features of a car, or authentic user reviews, Orange simplifies the journey,” says Wynand Beukes, Chief Digital Officer at WeBuyCars.

Orange allows users to ask various questions related to their car-buying experience and provides real-time answers. The interactive experience provided by Orange features a conversational interface, making it easy for users to get the answers they need without sifting through pages of information. Additionally, WeBuyCars is continuously improving Orange’s capabilities and welcomes user feedback to enhance the assistant’s efficiency and intelligence.

“The introduction of Orange is a significant step towards meeting the needs of today’s consumers by leveraging the best technology available to us, part of our ongoing commitment to constantly ensure a satisfactory user journey. We want to ensure that help is always just a click away,” Beukes adds.

Future updates will include personalised recommendations based on user preferences and user-friendly comparison tools to help customers evaluate their options.

“Our goal is for Orange to serve as a helpful companion during the car buying process, making it easier for users to find the information they need to make informed decisions” he concludes.