Since the launch of Ratings and Reviews, we've gathered over 30,000 ratings and reviews. Currently there are 43% of dealers with ratings 3 or below. The primary reasons for low dealership ratings and negative reviews are:
- Failure to respond to leads - not returning calls and not replying to emails. These are missed opportunities to sell as consumers move onto the next dealership
- Vehicles listed on AutoTrader that are no longer available - this causes frustration for consumers and they move onto the next dealership
These issues damage your dealership's reputation and ultimately affect leads.
You can now fix this! How? With the reply functionality now available in Manage, you are able to respond directly to consumers who have submitted both current & older reviews and also ask them to update their previous rating, if they are willing to.
This enhancement provides you with access to vehicle shoppers, allowing you to deliver superior service and effectively address any complaints & compliments. This new feature will boost your dealership's reputation and help you resolve issues promptly and improve your ratings.
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