Car buying more stressful than house purchases according to young people

Young people in the UK find the thought of buying a car more stressful than buying a home, according to a new survey.

The ‘2024 Consumer attitudes to AI’ survey carried out by tech company Phyron also discovered that the majority of people under the age of 40 are increasingly open to AI (artificial intelligence) assistance where it has the potential to reduce stress and save them money.

Young people are so stressed about the thought of buying a new car that they would be more likely to let AI purchase their next set of wheels than book their summer holiday. Nearly half of the 16-44 year olds surveyed said that they thought shopping for an electric vehicle (EV) would be more stressful than buying a petrol or diesel equivalent, indicating that expert help is needed to help people make the switch to EVs with confidence. One third of 16-44 year olds would let AI purchase their next car for them entirely if it meant securing the best deal, avoiding interaction with car salespeople altogether.

However, the opinions of 16-44 year olds sit in stark contrast to their elders - only 1 in 10 people over the age of 55 would let AI help with a new car purchase, suggesting a significant disparity in attitudes to new tech adoption between generations.

“Car buying can be a stressful experience to say the least, particularly if you’ve never done it before,” said Johan Sundstrand, CEO and founder of Phyron. “What this survey shows is that young people want help, especially when shopping for electric vehicles, and they potentially have more trust in AI technology than they do in salespeople. We’re moving to a point in time where AI can absolutely buy your next car for you, saving time and money and importantly removing any stress around making the wrong decision.”

Phyron commissioned the ‘2024 Consumer attitudes to AI’ survey to gauge public opinion on adoption of new AI technology and thoughts on its potential to provide assistance in everyday life.

“People want AI to take on mundane tasks, freeing up time and resources to do more of the things that we enjoy and love. We believe that’s something to be embraced,” added Sundstrand.

AI is already transforming the way car dealers market and sell cars, and how people buy them. Phyron’s AI technology creates car videos with zero human input, and automates the advertising process on social media platforms. Its AI videos have now been watched more than half a billion times by car buyers globally.