Car sales contract in May off the back of election anxieties

Both the new car market and used car market hit the skids in May.

New car passenger sales fell by -11.7% year-on-year while used car sales were not that far behind, falling by -10.5% year-on-year and -3% month-on-month.

“While the drop in sales is indicative of a market that is coming under pressure, one must be cognizant of consumer uncertainty surrounding the elections, which impacted May car sales,” states George Mienie, AutoTrader CEO.

In May, sales in the used car market contracted by -996 units resulting in 27,729 used cars sold. The cumulative value of used cars sold amounted to R11,276,303,350, a decline of -10.5% year-on-year.

But it was not all doom and gloom. AutoTrader data shows that in May, the average car price dropped by 0.3% to R406,661… and that was for a one year younger - 2019 - model. Paying less for a younger car will be sure to warm the cockles of car buyers’ hearts.

Still, little changed in the month of May. The top ten most sold brands remained unchanged in the used car market. Toyota moved 4,700 units staying on track as the best seller ahead of Volkswagen and Ford; the Ford Ranger continued to top the best-selling model table; and the VW Polo Vivo 1.4-litre remained the top-selling variant.

In the model stakes, the Toyota Hilux continued to lose ground against the Ford Ranger, monthly sales contracting by -15% to 1,271 units versus the Ranger’s 7% increase to 1,612 units. Meanwhile, the VW Polo with 1,203 sales is nipping on the Hilux’s heels.

Despite being the oldest in the line-up with an average age of 8 years, premium sedan Mercedes-Benz C-Class grew used car sales by 16%. Models with some 101,704km mileage sold for R399,570 on average. Three-year-old Suzuki Swift models, the youngest in the model ranking, sold for an average price of R189,595.

Still with model sales, the Nissan NP200 half-tonne bakkie made a comeback in May selling 389 units with a month-on-month increase of 11% to oust the Ford EcoSport and earn it 9th spot in the ranking.

“With elections now behind us, the coming months will hopefully bring added impetus to vehicle sales and provide a clearer picture of the general health of the car market,” adds Mienie.

Top 10 Sold Used Models in May 2024

Ranked by most sold

Model

Sold Count 

Price (R) Average 

Mileage (km) Average

Registration year Average 

1

Ford Ranger

1,612

R461,005

81,589

5 years-old

2

Toyota Hilux

1,271

R446,751

106,774

6 years-old

3

Volkswagen Polo

1,203

R265,942

70,129

5 years-old

4

Volkswagen Polo Vivo

915

R195,025

56,707

4 years-old

5

Toyota Fortuner

684

R486,925

96,761

6 years-old

6

Mercedes-Benz C-Class

560

R399,570

101,704

8 years-old

7

Suzuki Swift

485

R189,595

37,476

3 years-old

8

BMW 3 Series

479

R380,968

103,815

8 years-old

9

Nissan NP200

433

R177,333

78,996

5 years-old

10

Isuzu D-Max

389

R435,032

58,914

3 years-old

Source: AutoTrader Used Car Sales Data: 1 May - 31 May 2024