• Namibia becomes the fourth market in the Sub-Saharan region with a formal INEOS Grenadier sales and service site; more to follow over the next few months 
• Grenadier is at home in Namibia after prototypes completed thousands of kilometres of testing in the country
• The INEOS Grenadier is a rugged and uncompromising off-roader, built from the ground up to meet the most extreme demands of customers

INEOS Automotive has signed an agreement with Metje + Ziegler as its official retail partner in Namibia. The country joins South Africa, Kenya and Tanzania in INEOS Automotive’s growing sales footprint in Sub-Saharan Africa.

“Securing Metje + Ziegler as our official partners in Namibia is first prize for us,” says Tim Abbott, INEOS Automotive Head of Region South Africa and Sub-Saharan Africa. “Our strategy worldwide is to identify sales and service partners who know their region and customers, and who have a reputation for service excellence. Metje + Ziegler tick all the boxes and more, and we are confident that they will help us grow the INEOS Grenadier brand in Namibia.”

By the end of 2022 INEOS Automotive plans to have a network of more than 200 sales and service sites for the Grenadier spanning over 50 countries, including established dealer groups, 4X4 specialists and agricultural equipment dealers.

In Sub-Saharan Africa, INEOS Automotive is in the process of confirming partners for at least five more countries in the region. These will be announced as they come onboard.

Metje + Ziegler is a well-known automotive group in Namibia with local roots going back over 100 years. It is one of the most-respected automotive retail companies in the country with a long list of established automotive brands in its portfolio.

Ekko Eisenberg, Metje + Ziegler Managing Director, said: “We immediately jumped at the opportunity to partner with INEOS Automotive. We know Namibia well, and from the start it was clear that the INEOS Grenadier is built for terrain like ours. We look forward to getting our first vehicles and showing our customers just how capable this amazing new off-roader is. It’s an exciting time for us.”

Over the next few months Metje + Ziegler will be preparing their new INEOS Grenadier showroom in Windhoek for the arrival of demonstrator vehicles in November this year. The first deliveries to Namibian customers are due to start in January 2023. Servicing will be conducted in Metje + Ziegler’s workshop in Windhoek and other selected points in their network across Namibia.

The INEOS Grenadier has been created to fulfil the vision of adventurer and INEOS Group Chairman, Sir Jim Ratcliffe, inspired by legendary working 4X4s. The Grenadier is a rugged and uncompromising off-roader, designed to be a capable, durable and reliable working tool to conquer the world’s harshest environments. 

The Grenadier in Namibia will be priced from approximately N$ 1 420 000, and customers can build and order their vehicle online at https://www.ineosgrenadier.com.