Jaguar Land Rover South Africa among carmakers in talks to bring the electric car revolution to South Africa

Jaguar Land Rover South Africa among carmakers in talks to bring the electric car revolution to South Africa
  • Jaguar I-PACE is one of only two fully electric vehicles available in the South African market
  • Substantial investment made by Jaguar to kickstart EV mobility
  • British carmaker is committed to an electrified future in South Africa

Jaguar Land Rover is among a group of new vehicle importers and local manufacturers working with the National Association of Automobile Manufacturers of South Africa (Naamsa) to engage government on reducing the 25% duty applied to electric vehicles (EVs) imported to the country.

More than 20 fully electric vehicle models will be introduced in Europe by the end of 2019, and in theory all of these vehicles could be made available in South Africa. The local EV market could grow hand-in-hand as more electric vehicle options become available for consumers to choose from, given the right legislative framework and conditions.

If the South African market follows global trends it’s possible that EV sales will make up 11% of the total passenger vehicle market within five years. Jaguar Land Rover predicts that EV sales will overtake regular internal combustion engines (ICE) globally by 2040, and the South African market has the potential to do the same.

Brian Hastie, Network Development Director, Jaguar Land Rover South Africa and sub-Sahara Africa, said: “While the global passenger vehicle market is seeing exponential interest and growth in EV sales, South Africa is at risk of being left behind. We are the stage where it is crucial to incentivise EVs and stimulate uptake in our market. A 7% tariff penalty compared to internal combustion engine (ICE) vehicles is a nonsensical hurdle in the way of mass EV adoption.

“The Electric, Hybrid and Autonomous Vehicle Committee of Naamsa is working on a positioning paper to lobby Government for a holistic approach to EVs in South Africa”.

Jaguar has already made a massive financial contribution toward kickstarting interest in EVs in South Africa with the introduction of a rapid public charging network called the “Powerway”.

The R30-million infrastructure investment makes day-to-day travel, as well as longer day trips and even very long journeys possible for owners of electric vehicles, such as the Jaguar I-PACE - one of only two fully electric vehicles currently available in South Africa. Importantly, the Powerway is a joint venture with Gridcars, and can be utilised by all EVs. This connected network of charging stations lays the foundation for an ever expanding grid supporting the growth of EVs in general.

Jaguar Land Rover also continues to make substantial back-of-house investments in preparation for an electrified future in South Africa. A specialised set of skills are required at dealer and technical level when it comes to the unique aspects of EV sales, services and repairs.

Jaguar Land Rover spent R57-million on training personnel in 2018 and expects to spend another R55-million this year. Every Jaguar Land Rover retailer in South Africa is equipped and capable for sales and support of EVs such as the I-PACE.

Jaguar Land Rover is committed to an electrified future globally, and in South Africa.

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