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Selling cars smarter online

Selling cars smarter online

The online second hand car market is booming. More than twice as many pre-owned vehicles are sold every month in SA than new ones.

Gumtree Auto’s Nunben Dixon says that in this competitive space sellers need to learn how to stand out in the crowd of more than 80,000 vehicles for sale on the site; “If you clearly give the potential buyer everything that they need in a well-packaged and accessible way, you have the best chance of making a good sale.”

Dixon offers six step guide to smart selling online.

  1. Take clear, well-lit photos of your car from a range of angles. We recommend as many as 12 images covering all the important features.
  2. Clean up the vehicle before you take the photos and before you show it to a potential buyer - there’s nothing more off-putting than a dirty car in poor condition.
  3. Price the vehicle correctly – use the Gumtree price checker to put a sellable value on your car.
  4. Write a good description and include as much information as possible about the year, make, model, mileage, history and condition.
  5. Include your contact details when posting an ad. Most car buyers prefer to phone rather than e-mail so give them a number and be ready to take their calls.
  6. Save yourself and the buyer hassle by preparing key documents in advance:
  • the yellow form which notifies change of ownership or sale. The onus is on the seller to inform local licensing authorities when ownership is transferred.
  • the blue form which is an application for registration and licensing of a motor vehicle.

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