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All-new Dacia Spring: The electric revolution, exclusively for everyone

All-new Dacia Spring: The electric revolution, exclusively for everyone
  • Only two days left! Spring is coming! 
  • Dacia is taking to the streets this springtime to celebrate in true form the arrival of Spring, the electric revolution for all. 
  • Electric mobility is no longer a niche product with the most affordable electric vehicle on the European market, "exclusively for everyone".  
  • Dacia Spring pre-orders open on March 20, the first day of spring.

Agile, robust, spacious, with an all-electric engine and a range of 230 km WLTP (305 km WLTP city), Dacia Spring ushers in a new era, one where electric mobility is accessible to all. It is the most affordable electric vehicle on the European market.  

To celebrate this revolution, it was only natural for DACIA to lock in the first day of spring for the opening of pre-orders, available online from March 20, 2021, but also: 

  • To take to the road with a group of street artists to spread the word that #SpringIsComing 
  • To kick off a fun and colourful ad campaign unveiling electric mobility for all.  

Exclusively for everyone 

  

Because it is possible to be both fun and essential, Dacia and Publicis Conseil have devised a colourful ad campaign that reminds everyone about the brand’s philosophy of making taking the essence of cars and making it accessible to all. 

Filmed in Madrid by James F. Coton on Noëm’s cover of “Mad World,” the ad shows two parallel worlds, side by side, one not judging the other: one ultra-exclusive, and the other inclusive with Dacia. 

The slogan: “ALL-NEW DACIA SPRING. All-electric. Exclusively for all (Exclusively inclusive)" because certain things should be universal accessible, that includes electric cars. 

The ad campaign is once again a rule breaker and helps position Dacia as the brand to shake up automotive. As the brand that, quite simply, gives the essentials. 

The advertising video will be available on Dacia media website on March 20. 

#SpringIsComing. The electric revolution is on its way!