ISUZU Truck celebrates 10th year in the lead

ISUZU Motors South Africa (IMSAf) and the ISUZU Truck brand have once again maintained their top position in the South African truck market – celebrating their 10th consecutive year as the truck market leader according to the latest NAAMSA report.

“We have several reasons to celebrate when ringing in the new year, with such an excellent sales record, the amazing hard work of everyone in the ISUZU Dealer Network, and the team members who power the ISUZU products and stand by them day in day out,” says Craig Uren, Senior Vice President, Revenue Generation at ISUZU.

2022 Sales Review

The South African truck market including van and bus recorded total sales of 30,153 units for the 2022 calendar year, an increase of 11.4% overall on 2021 numbers, with ISUZU’s growth at 4.7%.

ISUZU achieved a total sale of 3 304 units of the total market, excluding vans and buses – a record performance for the brand which smashed the previous year’s total by an increase of 4.76%.

  • The Medium Commercial Vehicle market increased by 17.8%. ISUZU sales in this category increased by +10.12% compared to 2021
  • The Heavy Commercial Vehicle market increased by 19.6%. ISUZU sales in this category increased by 0.24% compared to 2021

On achieving 10 consecutive years of market leadership, Uren said, “Our growth can be attributed to the relentless hard work of the greater ISUZU team, the backbone of which is our Dealer Network and their relationships with our Customers.”

Market leadership

Challenges such as global and domestic supply chain issues impacted many sectors of the South African economy in 2022. However, this did not stop the strong market demand, which helped drive ISUZU truck sales.

“I have been working closely with our Dealer Network over the past years and it’s fantastic to see ISUZU chalk up another stellar sales performance off the back of this determined effort,” says Uren. “With such high demand for ISUZU products, it’s been our top priority to maintain a steady supply of ISUZU trucks while delivering excellent customer service and after-sales support, he adds.

ISUZU’s 2022 market success is propelling the brand to continue building capacity and capability to meet and exceed its Customers’ and the industry’s needs.

“We understand that the South African Customers deserve the best, which is what ISUZU delivers year in, year out,” ends Uren.