Ford to make 50% of its car sales electric by 2030

Ford intends to make 50% of its annual vehicle sales electric by 2030. That has come out in a recent data presentation. 

This year, the company will pump $5 billion into its EV production unit. That’s twice the amount it invested in 2021. However, in the short term, Ford is targeting the production of over 2M EVs by 2026.’s Edith Reads has been monitoring developments in the EV scene. She says, "Many are embracing electric vehicles as a sustainable alternative to fossil fuel powered vehicles. Despite the strides that the sector has made, there's still a huge potential waiting to be fulfilled. Ford is awake to this reality hence its decision."

Ford's big shift

As part of its strategy, Ford has announced a reorganization of its production line. That has seen the separation of Ford's EV division from the parent Internal Combustion Engine one(ICE)

ICE has evolved into Ford Blue that the company has tasked with maintaining cash flows and profitability. And on its part, the EV unit has morphed into Model e, the vehicle that will enhance its competitiveness in that space. Though distinct, the two will collaborate in mutually beneficial areas.

Ford's key competitors

Going by market data, Ford has its work cut out. In 2021 the firm sold 117,500 BEVs and PHEVs. That's about 13% of market leader Tesla.

Besides Tesla, Ford also finds itself jostling for market share with other manufacturers, for example, VW and GM. The duo has a head start over Ford based on their 2021 returns. While VW shipped over 700K EVs, GM did over 500K.

Other key competitors are BYD and Stellantis. Between them, they sold 1M EVs in 2021.

Analysts project that from 2020 to 2026, the global EV market will have increased by more than four-fold. That'll see it attain the $1T mark from a CAGR of over 23% between 2021 and 2026.

The full story and statistics can be found here: Ford to make 50% of its car sales electric by 2030