New kick-off event for Automechanika: CEO Breakfast with Formula One pros Mika Häkkinen and Mark Gallagher

Automechanika Frankfurt is launching a brand new event on the morning of the first day of the trade fair that is designed to promote networking and dialogue amongst the industry’s international key players. At the first Automechanika CEO Breakfast, racing professionals Mika Häkkinen and Mark Gallagher will be sharing insights on the topic of technological innovations and how they adapted. The event is being sponsored by ZF Aftermarket, which is providing a venue and equipment for the event. Leading international key players from the automotive industry have already reserved tables for inviting their top customers.

This year’s Automechanika Frankfurt, which runs from 13 to 17 September, is being kicked off by a CEO Breakfast on the first day of the fair featuring Formula One greats Mika Häkkinen and Mark Gallagher. In their fireside chats, these two racing pros will be talking about the right mindset for adapting to rapidly changing technologies, delving into lean and agile management, and exploring the team spirit necessary for people to work together and achieve their aims even under extreme pressure. There are many similarities with the automotive industry and with the challenges that digitalisation and diversification pose for the automotive aftermarket. That is because companies in the automotive industry have to adapt to the same rapid pace and react with the same speed and agility.

“We created the new CEO Breakfast format to offer a new opportunity for dialogue and inspiration. With these two guests from the world of Formula One, we want to help supply fresh insights for the industry,” explained Detlef Braun, Member of the Executive Board of Messe Frankfurt. Philippe Colpron, Head of ZF Aftermarket, is delighted to be supporting this new format as a kick-off event for the trade fair: “It's up to us to leverage the opportunities that lie in the future challenges of our industry by working together to continue the servitization orientation of the mobility ecosystem.“

The new interactive format is aimed in particular at exhibitors and at decision-makers, wholesalers, consultancies and associations in the automotive aftermarket who would like to invite their customers to this exclusive event. Tables can be booked in five different price categories. Various major players have already confirmed their participation, including Mahle, Continental, Schaeffler Automotive Aftermarket, LKQ Europe and DEKRA. Interested companies can find out how they can take part at