Barloworld Cat to Showcase the Full Strength of Its "One Partner. Every Solution." Campaign at Electra Mining Africa 2026
Signing Ceremony: from left to right Dominic Sewela, CEO of Barloworld Group, Andronicca Masemola, CEO of Barloworld Cat and Franz Joseph from Paus.

Barloworld Cat is bringing its "One Partner. Every Solution." campaign to life at Electra Mining Africa 2026, demonstrating how its integrated portfolio of equipment, technology, aftermarket support and specialised solutions enables customers to access everything they need through a single trusted partner.

As one of Southern Africa's leading providers of Cat® equipment and support solutions, Barloworld Cat's presence at Electra Mining will highlight the breadth of its capabilities across mining, construction, energy and industrial applications. Visitors will have the opportunity to engage with experts and experience solutions designed to improve safety, productivity, efficiency and operational performance.

A key highlight of Barloworld Cat's participation at this year's exhibition was the signing ceremony, on Monday 7 September, of a new strategic agreement with PAUS, a globally-recognised manufacturer of specialised underground mining and tunnelling equipment.

The agreement represents a significant milestone in Barloworld Cat's ongoing commitment to expanding its solutions offering and strengthening the value it delivers to customers operating in some of the most demanding environments.

"Electra Mining provides an important platform for us to demonstrate what 'One Partner. Every Solution.' means for our customers," said Andronicca Masemola CA(SA), Chief Executive of Barloworld Cat Southern Africa.

"Customers today are looking for partners that can provide not only world-class equipment, but also the technology, expertise, support and specialised solutions needed to help their operations succeed. Our new agreement with PAUS further strengthens our ability to deliver comprehensive solutions that support our customers' evolving needs."

The partnership reinforces Barloworld Cat's strategy of providing customers with access to leading global brands and expert support through a single, integrated relationship. By complementing Caterpillar's underground loaders and haul trucks with PAUS's specialised support equipment, the agreement expands Barloworld Cat's underground product offering. The PAUS range broadens Barloworld Cat's ability to support mining operations in lower-profile underground environments creating access to new applications and helping customers meet their operational requirements through a single trusted partner. Combined with Cat® equipment, digital technologies, aftermarket services and technical expertise, the PAUS offering will enable Barloworld Cat to deliver even greater value to customers across the region.

Electra Mining Africa remains one of the continent's premier platforms for innovation and industry collaboration, bringing together leaders from the mining, construction, manufacturing and industrial sectors.

Visitors to the Barloworld Cat stand are invited to explore how Barloworld Cat continues to help customers unlock productivity, reliability and sustainable performance through its "One Partner. Every Solution." approach.