Stellantis Middle East & Africa (MEA) held the 2025 edition of its Customer Centricity Convention in Istanbul, reaffirming its ambition to raise the bar across every touchpoint of the customer journey.
This year’s event gathered several participants from across the region, bringing together the highest-performing professionals in sales, services, and technical roles —and, for the first time, Quality Managers, in recognition of their critical role in operational execution and customer satisfaction.
Raising customer standards is not about one-off recognition—it’s about consistency, discipline, and execution across markets. This convention reflects the operational edge our region is building year after year, through the people who transform strategy into results.’’ said Samir Cherfan, Chief Operating Officer of Stellantis MEA
MEA’s performance in 2024 marked a significant step forward:
- #1 in Quality of Sales and Aftersales across all Stellantis regions
- #2 global ranking in product Quality, with over 60% improvement in just one year.
- Over 20% improvement in service quality,
- Customer Care teams achieved the top global performance
- More than 200,000 hours of training & upskilling deployed to frontliners across the region
As part of its customer excellence strategy, Stellantis is evolving from the traditional Net Promoter Score to the Stellar eXperience Index (SXI)—a comprehensive metric capturing the full scope of the customer journey and enabling more targeted, impactful improvements.
The 2025 Convention was successfully delivered with the support of valued sponsors, including:
ERKPORT, AĞAÇLI PETROL, REYSAŞ, LİON TEKSTİL, KOZA OTOMOTİV, AXALTA, ANT LOJİSTİK, BAKIRCI OTOMOTİV, UK LOJİSTİK, and NOVA REKLAMCILIK—whose contributions ranged from strategic sponsorship to logistics and equipment support.
Stellantis MEA expresses its appreciation to each for enabling the success of this regional event.
With the 2025 edition of the Customer Centricity Convention, Stellantis MEA continues to build momentum as a key contributor to the strategic development plan 2030 —by investing in people, transforming processes, and turning every customer interaction into a competitive advantage.