As the world unites to celebrate International Women's Day this March under the theme “Accelerate Action,” Digi Cars Group proudly reaffirms its commitment to championing, supporting, and empowering women in the automotive sector. 

In an industry historically dominated by men, the Group is setting new standards for inclusivity, growth, and equal opportunities.

At Digi Cars Group, women are not just part of the team; they are driving the business forward. From sales, aftersales, marketing, finance and operations to executive leadership, female professionals are excelling in key roles across the Group’s multiple dealerships. Ayesha Patel, Chief Operations Officer of Digi Cars Group, acknowledges the progress but emphasizes that more work remains.

"The strides made by women in the automotive industry are undeniable. It’s inspiring to see more women take on leadership roles at dealership and national brand levels. However, true change starts with the culture and environment created in the workplace," says Patel.

Digi Cars Group has witnessed remarkable success stories, with many female cadets and entry-level employees developing into seasoned professionals managing impactful portfolios. Furthermore our female employees hard work and achievements took center stage in the Group’s annual awards, where women dominated categories such as:

✔ Sales Person of the Year
✔ Aftersales Excellence
✔ Fire Starters
✔ Management Appreciation
✔ Customer Excellence
✔ Infinity and Beyond Award
✔ Legend of the Year Award

Among these success stories is Shehnaaz Essop, a legend in automotive finance, coming out of retirement to help establish the Group’s finance division, Essop has brought decades of expertise and mentorship to those following in her footsteps.

Digi Cars Group recognizes that success is built on a diverse and dynamic team and allow our women the space to lead the way. "Our journey is shaped by the hard work and passion of every individual at Digi Cars," adds Patel. "We embrace diversity, challenge norms, and remain committed to redefining industry standards."

As the industry evolves, Digi Cars Group continues to accelerate action, ensuring that more women have the opportunity to thrive, lead, and shape the future of the automotive sector.