Armoured Mobility, South Africa’s leading innovator in bulletproof vehicle solutions, has once again raised the bar with its fearless new billboard campaign. Located in Johannesburg on the N3 highway northbound, near the Van Buuren Road exit, the latest message boldly states:

"Say 'Tsek to Hijack. Bulletproof Your Car."

This audacious slogan is more than a tagline—it’s a rallying cry for every South African who refuses to live in fear. With hijackings and violent crimes continuing to threaten motorists across the country, Armoured Mobility is taking a stand, reminding the nation that safety isn’t optional—it’s essential.

Disrupting the Status Quo with Fearless Advocacy

The "Say 'Tsek to Hijack" billboard follows a string of iconic campaigns from Armoured Mobility, including the unforgettable "Fear Fokol" in Johannesburg and "Don’t Baiza for Bullets" in Durban. Each campaign has shocked, inspired, and empowered South Africans to take control of their safety in the face of increasing threats.

"Fear has no place on our roads," said Dawood Olgar, CEO of Armoured Mobility. "We’re here to remind South Africans that they don’t have to be victims. Our bulletproof vehicles give them the power to say 'tsek to hijackers and violent crime."

This latest billboard, placed on one of the country’s busiest and most dangerous highways, reaches thousands of commuters daily. It’s a stark, unapologetic reminder that Armoured Mobility is leading the fight for safer roads.

South Africa’s Reality Demands a Bold Solution

Statistics paint a grim picture of South Africa’s roads, where hijackings and violent crimes have become an everyday risk. Armoured Mobility’s latest campaign highlights the urgent need for bulletproof protection—not as a luxury, but as a necessity.

• Why now? Hijacking rates continue to soar, and violent encounters leave no room for error.
• Why Armoured Mobility? The company is at the forefront of advanced bulletproofing technology, giving South Africans the tools to reclaim their sense of security.

"This campaign isn’t about selling cars," said Nabeel Khan, General Manager. "It’s about saving lives. We’re giving people a fighting chance in an environment where danger feels inevitable."

The Technology Behind the Shield

Armoured Mobility’s vehicles aren’t just bulletproof—they’re built to perform. The company blends world-class engineering with cutting-edge materials to ensure that every vehicle stands as an impenetrable fortress on wheels.

Features of Armoured Mobility Vehicles:

• Ballistic Protection: Shielding against handguns, assault rifles, and high-powered weapons.
• Invisible Armour: Retaining the vehicle’s original look and feel while concealing state-of-the-art protection.
• Endurance and Reliability: Proven in real-world scenarios to withstand the harshest conditions.

Every Armoured Mobility vehicle is designed to safeguard what matters most: your life and the lives of those you love.

A History of Bold, Relatable Campaigns

The "Say 'Tsek to Hijack" campaign builds on Armoured Mobility’s legacy of fearless marketing:

• "Fear Fokol" (Johannesburg): A daring call to action for city dwellers who refuse to bow to crime.
• "Don’t Baiza for Bullets" (Durban): A no-nonsense message for coastal drivers ready to take charge of their safety.

Both campaigns struck a chord with South Africans, balancing hard-hitting realism with a promise of unshakable protection. "Say 'Tsek to Hijack" is the next chapter in this tradition—a message designed to shock, inspire, and empower.

The Call to Action

Armoured Mobility’s message is clear: South Africans deserve to feel safe, no matter where they’re driving.

• For parents driving their children to school.
• For business professionals commuting in high-risk zones.
• For adventurers heading out on long road trips.

Armoured Mobility provides the solutions South Africans need to navigate their world with confidence.

Leading the Charge for Safer Roads

With its innovative vehicles, bold campaigns, and unwavering commitment to safety, Armoured Mobility is more than a company—it’s a movement. The "Say 'Tsek to Hijack" billboard is a declaration of war against hijackers, reminding South Africans that they have the tools to fight back.

"We’re not just building bulletproof cars," said Nabeel Khan. "We’re building a safer future. One car, one family, one driver at a time."

Where to See It

Catch the "Say 'Tsek to Hijack" billboard along the N3 highway, northbound near the Van Buuren Road exit.

For more information about Armoured Mobility’s solutions, visit:
www.armouredmobility.co.za