Champion Lubricants continues to expand its value-added services for its aftermarket partners worldwide. These services enhance efficiency, productivity, and product knowledge, assisting partners and end-users to capitalise on commercial opportunities. This is a core element of Champion’s customer-centric approach, equipping distributors and workshops with the tools, information, and support to thrive.
Cataloguing and data support
Cataloguing services
To enhance end-users' ability to find the right product and access detailed product information, Champion focuses on robust data connection solutions. Beyond just offering TecDoc, a widely used web-based recommendation tool, we provide customer-specific data integrations that seamlessly connect our high-quality data with both front-end and back-end systems of our customers. These integrations ensure that the most current product information is available, improving product understanding and driving increased coverage and sales.
Range Analysis System
Champion’s innovative Range Analysis System (RAS) offers insights into passenger car and light commercial vehicle parc evolution. Available in multiple regions and countries across several product categories, including engine oil, coolant, and transmission fluid, RAS provides an actionable overview of market trends to aid stock building, cross-selling, and understanding market transitions.
Technical support
Used oil analysis
Champion has partnered with POLARIS Laboratories® to offer an expert oil analysis service called LubeTrack. This service allows Heavy Duty vehicle operators to monitor lubricant quality proactively and reduce the total cost of ownership (TCO). Regular oil analysis increases uptime and extends service life by providing information on the health of engine, transmission, and hydraulic systems.
Technical support and training
Central to Champion’s customer-centric approach is dedicated technical support accessible via e-mail, providing rapid responses with technical advice for all product-related inquiries. Champion also offers a range of classroom and digital training courses run by knowledgeable lubricant experts. These courses build employee engagement and confidence, empowering customers and end-users with increased understanding from beginner to advanced levels.
Marketing services
In addition to cataloguing and technical support, Champion Lubricants offers a comprehensive suite of marketing services aimed at empowering partners and enhancing business operations towards the market. This includes high-quality equipment aiming to boost workshop efficiency and productivity, ready-to-use sales materials via the 'Push a Button' tool, branded kits, and effective promotion and point-of-sale (POS) initiatives among others.
Franck Jolly, Global Sales Trademarks & Marketing Director at Champion Lubricants, commented:
“We are wholly committed to enabling our partners and end-users with the best possible support at every step of their journey. Our value-adding service offerings assist decision-making and understanding at every level, from workshop to warehouse. Digital catalogue integration and local market analysis are powerful tools that enhance efficiency and create greater commercial opportunities.”