• Champion Lubricants ready to unveil new products and services at Automechanika
• Innovative new solutions for automotive IAM and Heavy-Duty services
• Press conference covering novelties and innovations to be held on 11th September
• The Champion Lubricants stand will be located in hall 12, booth B21

Champion Lubricants is excited to announce its return to Automechanika Frankfurt, later this year. The brand will be launching an array of innovative new products developed for the rapidly evolving aftermarket as well as important new services for customers and end-users. Automechanika Frankfurt will be held from the 10th to 14th of September in Frankfurt am Main.

The brand will be exhibiting many new launches, highlighting its drive to break new ground and innovate new solutions for the aftermarket. This includes the reveal of the E-Pulse electric range, a new coolant and antifreeze range as well as a new range of environmentally friendly anhydrous calcium greases and its groundbreaking sustainable racing line.

Back in 2019 Champion was one of the first companies to launch Hybrid Range with low-viscosity synthetic lubricants reducing CO2 emissions and designed to deliver the best performance in hybrid vehicles equipped with gasoline and electric motors. With this year’s launch of the E-Pulse Electric range, Champion reinforces its commitment to electric mobility, through products formulated to meet the specific requirements of electric vehicles and consolidates its position as one of the key players in e-mobility. The exciting E-Pulse range will be launched at Automechanika and features automatic transmission fluids, coolants, greases, and brake fluid.

With the aftermarket evolving quickly, Champion is also launching new services to support its customers around the world. The first is LubeTrack, a new oil analysis service developed to assist customers in the Heavy-Duty sector. Additionally, Champion takes pride in offering a comprehensive value-added package of 360° solutions for distributors and end-users.

Champion Lubricants will be hosting a press conference on the 11th of September. Two engaging speakers – Bert De Haes, Head of Product GTM, and Franck Jolly, Global Sales Trademarks & Marketing Director – will cover the latest product launches and services whilst also looking at the latest market trends and key areas of growth. The conference will then conclude with a look toward the future, including the company’s 70th anniversary in 2025.

Bert De Haes, Head of Product GTM at Champion Lubricants, commented:

“We continue to drive the development of innovative new products that break new ground and offer solutions to the aftermarket’s future challenges. Automechanika Frankfurt is the perfect platform to showcase and share our progress, connecting with the wider aftermarket and our fantastic partners from around the world.”