ALLOWING EMPLOYEES OF THE AUTOMOTIVE BRAND TO SUPPORT EDUCATIONAL, SOLIDARITY-BASED, AND ECOLOGICAL INITIATIVES

ALLURE – PEUGEOT focuses its efforts on education, the key to a sustainable world.

EMOTION – PEUGEOT is proud to support major environmental education programs.

EXCELLENCE – PEUGEOT funds a donation campaign for its employees through the Captain Cause platform.

Since 2023, PEUGEOT has decided to place EDUCATION at the heart of its responsibility strategy and focus its contribution on concrete educational actions that impact the environment. To this end, major partnerships have been formed with two associations: Under the Pole and Born Free.

PEUGEOT extends this commitment by partnering with Captain Cause, a mission-driven company supporting organisations with social and environmental impact globally, to support the educational and environmental causes close to PEUGEOT’s heart.

PEUGEOT is funding a donation campaign for its employees, allowing them to donate to these causes. A first campaign of ‘difts’ (a prefinanced donation) will be carried out in June 2024 for PEUGEOT employees, utilising the Captain Cause platform. It will allow them to concretely support, in just a few clicks, four impactful projects in the name of the Brand, including those of its partners Born Free (awareness about the protection of wild species and natural spaces) and Under the Pole (scientific exploration and awareness program about the oceans).

Linda Jackson, CEO of PEUGEOT, and Frédéric Mazzella, founder of Captain Cause and BlaBlaCar, took advantage of their presence at VIVATECH to announce their cooperation.

Linda Jackson, CEO of PEUGEOT: "Today we offer the widest range of electric vehicles among European manufacturers. But our responsible commitment must go even further. We believe that education is the key to a more sustainable world. That is why we contribute to the concrete educational projects of our partners Under the Pole and Born Free. On the internal side, we wanted to further unite our employees around PEUGEOT's responsible commitment in terms of education. To this end, the associative donation campaign that we are proposing to them with Captain Cause, a participatory philanthropy platform designed at the initiative of Frédéric Mazzella, founder of Captain Cause and BlaBlaCar, aims to make them fully actors of this strategy. In a second phase, we will extend this approach externally to allow our customers to support the causes that are important to us, in accordance with PEUGEOT's commitment and vision."

Frédéric Mazzella, Founder of Captain Cause: "By offering its employees the opportunity to distribute a dift, Peugeot anchors its CSR commitments and allows a larger number to be involved in the ecological transition. We are proud to support Peugeot as a pioneer of more responsible marketing."