Brasil Auto Parts sets a record at Automechanika Buenos Aires

With an unprecedented number of 52 companies, the Brazilian pavilion will showcase a wide variety of products and solutions to the top importers of our auto parts

Automechanika Buenos Aires, Argentina’s leading international trade fair for the automotive service market, is taking place from April 10 to 13.

The Brazilian pavilion, organized by BAP, will be the largest in history, with 52 companies (ABR, Alli, Ampri, Autolínea, Autotravi, Brasfit, Cabo Max, Centrasul, Datwyler, DPF, DNI, Durametal, Fado, Fluid System (Urba), Freios Farj, Hengst, Iguaçu, Irma Cestari, KSPG, MZK, Marília, MasterPower (Borghetti), MIC, Metalpó, Mobensani, Molas Fama, Ori Truck, Partium, Plasticomp, Platodiesel, Quinelato, Ranalle, Rainha da Sete, Retin, Riosulense, Rivertec, Sampel, Shana, SYL, Tecfil (Sofape), Thor, Thyssenkrupp Brasil, TMD Friction, Top Relay, Triade, TSA, Tuba, Univel, Valclei, Vannucci and Zurlo). It will showcase a wide range of products and solutions, highlighting the growing recognition of the country’s importance to the automotive industry as well as the willingness of our Trusted Partners to expand their presence in the region.

More than 300 companies from Argentina and elsewhere in the world have confirmed their participation in Automechanika Buenos Aires 2024. The La Rural Trade Center, with almost 40,000 square meters of space for exhibition and negotiations, will be the venue for this fair. Automechanika is intended to attract visitors interested in accessories, aftermarket, maintenance, equipment for specialized automobile repair shops, and more.

For this reason, the event is expected to be very successful as regards the number of exhibitors and visitors. The Brazilian Pavilion will be given strong support from the Embassy of Brazil in Argentina and wide coverage by the local press.

Rainha da Sete, the manufacturer of the additive Radiex, which has been operating in the Brazilian market for 37 years, is a first-time exhibitor at Automechanika Buenos Aires. Wilson Vieira, the company’s president, has positive expectations, because in addition to serving the local market, the fair welcomes visitors from several countries. “So far we had been very focused on the domestic market, and only made foreign sales occasionally in the past, but we have included exports in our business strategy, and we soon hope to achieve this goal,” he says.

Vannucci, in contrast, is an experienced exhibitor at the fair. Janice Greco, the company’s import and export director, says that it is always a great experience to participate in the event. “We get to know several professionals and companies in the Argentine automotive segment, exchange ideas, and make great commercial connections. They have a robust and diverse auto parts market, a long tradition in vehicle manufacturing, and a significant consumer base. This way, there are always interesting opportunities for Brazilian suppliers, especially because fleets are similar in both countries. Even in the face of the current political issues, attending the fair pays off and helps us to strengthen our brand in Argentina, attract new customers, and explore new business opportunities,” says Greco.

With a full schedule of activities and many networking opportunities, the fair promises to be a milestone in the calendar of Brasil Auto Parts in Q1 and Q2. In addition to this event, a Trade Mission to Chile is scheduled for June. Other actions planned by BAP for 2024 include Latin Parts Expo (Panama, July 31 to August 2), Automechanika Frankfurt (Germany, September 10-14), the Brazil Business Round (October), and AAPEX Las Vegas (United States, November 5-7).

The latest edition of Automechanika Buenos Aires, in 2022, was attended by 34 companies in the Brazilian Pavilion. Together, they made 1,172 commercial contacts, and earned USD 2,040.00 million in business deals. In 2024, exhibitors expect to surpass these numbers and achieve even better results.

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