2019 marks 70 years since GUD Filters began manufacturing premium automotive filters for the local market.
From humble beginnings in 1949, the iconic filtermanufacturer has cemented itsreputation as a reliable, trusted, home-grown brand that strives to ensure great engine protection for customers every step of the way.
As the industry leader celebrates this milestone anniversary, Chris Haworth, CEO, G.U.D. Holdings proudly shares the South African brand’s secret to continued success.
“A GUD filter is not just a product; it’s a brand that evokes memories of fathers and sons working together on vehicles in their garages. It is a brand trusted by South Africans known for its quality and reliability to meet service intervals. Celebrating a 70th anniversary milestone is a significant achievement, especially in the current economic climate. We are honoured that South Africans continue to choose GUD as their number one filter brand.”
Product development has come a long way from the original designs, which included cotton waste, pleated with wire and cans stuffed with papier-mâché, to eco-friendly metal-free filters for the modern vehicle engine in the twenty first century.
GUD’sproduct range has grown exponentially from 60-part numbers for 63 vehicle applications in 1949 to over 7000 part numbers today, covering more than 9000 vehicle applications and 93% of the vehicle makes on South Africa’s roads.
A cornerstone of the Company from their early beginnings was acommitment to manufacturing premium quality filters. GUD was the first filter manufacturer in the country to have a specialised filter laboratory for research, development and quality testing. Seventy years later, they continue to investin advanced laboratory equipment to ensure their filters meet the highest international filtration quality and performance standards. This also enables them to consistently improve products to meet changing environmental and customer requirements.
Their commitment to quality has resulted in long-term partnerships with leading vehicle manufacturers – among them Toyota SA, Volkswagen SA and General Motors – and earned the company many accolades including Supplier of the Year and Supplier Merit Awards from OEM and P&A customers.
The brand continues to expand its footprint locally and internationally with warehouses in Zimbabwe, Mozambique and Zambia to meet the needs of a growing African market.
It is an exciting time in the automotive industry right now, and with 70 years of experience behind us, we’re thrilled to be looking forward and discovering new ways to drive excellence in the automotive market.” says Haworth.
Happy 70th Birthday GUD Filters! Here’s tomanymore successful years of Great Engine Protection!