Marine and motorbike enthusiasts can now find specialised Liqui Moly products on the shelves at more outlets in South Africa through a new distribution partnership signed with After Market Products (AMP), a distribution arm of Tuning Fork trading as Yamaha SA, announced in October. AMP will distribute the Liqui Moly range of oils, additives and service products to the various motorcycles, marine and accessory retailers, a move which is set to add enormous value to customers in these markets.
Backed by German innovation, research and development, Liqui Moly trades in over 130 countries globally. The premium brand has shown strong market growth in South Africa’s competitive lubricants market since its launch here in 2008, particularly in the automotive category, with passionate local customers driving demand. With over 4,000 products available across the automotive, motorcycle, cycling, marine and aero segments, Managing Director Melicia Labuschagne says Liqui Moly SA has been putting strong strategic partnerships in place to ensure excellent service and maximise the potential in all categories.
“We are excited to set up a long-term partnership with AMP in the marine and motorcycle categories as we believe our business ethos, approach and vision are aligned, which is very important to us,” says Labuschagne. “There is great potential to increase Liqui Moly market presence and access for customers in the motorcycle and marine categories. We believe that through this partnership we can offer customers a quality range of products supported by AMP’s excellent sales, service and expert knowledge of these markets. We are looking forward to a powerful relationship, with synergies that create real value for all our clients.”
Liqui Moly will add to AMPs wide product range, including Shoei helmets, Acerbis, RK Chains, Pro Grip, Jobe Sports, Salt-Away, Ultra Flex, and VR46 products. Robin van Rensburg, Managing Director of Tuning Fork, says, “Liqui Moly is a fantastic product and their innovative approach in marketing their product range closely aligns with the direction we are taking. This is a very exciting time for AMP as we continue to improve our offering to the market.”
Adrian Bac, General Manager of AMP, says he believes the two companies are a great fit. “Liqui Moly is a well-established brand in the South African motorcycle and marine market and our comprehensive range of quality products will be very well complimented by the addition of the Liqui Moly range. We look forward to a long and mutually beneficial partnership with Liqui Moly, and equally with our customers.”
As the official international lubricant sponsor for Moto2 and Moto3 since 2015, intense testing and track feedback ensures that Liqui Moly remains at the top of the game for motorcycles. For the road, off-road or race circuit, AMP will distribute Liqui Moly Motorcycle products including motor oils, gear oils, tuning fork oils and filter oils, as well as additives, for two, three and four-wheeled vehicles from mopeds to motorbikes. A range of care products like chain grease, leather balm and visor cleaner round off the motorbike selection.
The Marine range includes products for the smooth operation of diesel and gasoline motors, as well as service and care products perfectly geared towards maritime needs. Unique solutions include a highly effective biocide to fight diesel pest. The Liqui Moly Advantage App recently launched for South Africa, will help customers to easily find the right product for their specific needs, with immediate rewards.
Liqui Moly is a brand that inspires passion and delivers powerful results. “It’s important for us to grow deep roots and build strong partnerships in South Africa,” says Labuschagne. “As we focus on bringing customers the latest product innovations from Germany in all categories, we’re also instilling our own sense of family, community and mutual respect in how we form partnerships and do business. The partnership with AMP is a great example of that."