Hall planning with new details – future mobility as a special accent – market study provides interesting insights
The structure of THE TIRE COLOGNE is taking shape for the second edition from 9 to 12 June 2020. A good nine months prior to the opening of the fair, nearly 70 percent of the planned exhibition space has already been rented. "We have thus already achieved the most important goal of a trade fair, namely the comprehensive reflection of the market. Nearly 300 companies have already confirmed their participation in THE TIRE COLOGNE 2020, including nearly all well-known key accounts from the focus segments. THE TIRE COLOGNE is thus the world's only B2B platform to present the top 5 of the international tire world", says Ingo Riedeberger, Director of THE TIRE COLOGNE. "Besides intensive discussions with exhibitors, we are primarily involved in the planning of the congress and event programme of THE TIRE COLOGNE, with which we hope to provide additional impulses". THE TIRE COLOGNE targets tire manufacturers, tire retailers, car service providers, workshop outfitters, recycling, tire remoulders and all companies involved with the tire and car industry. The international industry trade fair is organised by Koelnmesse and the industry sponsor, the German tire retailers and vulcanisation trade association (BRV).
"We of course wish to further expand and optimise THE TIRE COLOGNE", Riedeberger continues. "This also involves the precise analysis of the hall structure. We will make smaller adjustments here. In concrete terms, this means that the big key players will not exclusively be placed in halls 6 and 7, but some now also in hall 8. This ensures even more optimal distribution of visitors to all halls of THE TIRE COLOGNE, and at the same time reinforces the segments of car services and workshop outfitting." Hall 9, with the thematic focuses of recycling and tire remoulding, will be made even more attractive for exhibitors and visitors. The "Future Mobility" special event will be integrated with practice examples and a driving course to provide additional impulses. Here, THE TIRE COLOGNE wants to take a look into the future and point to questions that affect the industry: How will mobility change in the future? What impact will changes have on people and society? What does changed mobility mean for the product tires? And what effect will this have on the tire industry? Answers to these questions will be provided by, among others, Dr Sascha Peters, one of the most renowned material and technology experts in Europe, who will discuss the theory and practice revolving around the product of tires and possible changes in the future in the context of the special event. As a highlight and at the same time as a stimulus for active participation, a driving course is being planned for the "Future Mobility" special event.
THE TIRE COLOGNE - driving force for the industry
However, THE TIRE COLOGNE is more than simply a trade fair platform that brings together supply and demand at one time and place. The leading industry platform sees itself as part of the international tire and wheel industry, with the task of providing the main points in terms of content that can benefit the industry in its future development. This is because markets are constantly changing and, as a consequence, also the needs of customers, both exhibitors and visitors. In order to intensify this understanding and be able to react to possible challenges "just in time", THE TIRE COLOGNE, together with an independent institute for commerce research, has carried out an extensive study and survey of the tire trade in five core markets - in Germany, the United Kingdom, Italy, France and Poland.
The goal of the study is to verify the themes of relevance to the trade in the respective countries, whether this is, for example, digital marketing, data management in the workshop, recruiting staff or the continuing training of employees. The results of the study will be presented at the beginning of October in the context of an international trade press conference and subsequently at the website of THE TIRE COLOGNE. Of course, findings from the study will also play a role in the context of the congress and event programme of THE TIRE COLOGNE, where select themes will be discussed with industry participants and experts in special theme forums. Subsequent networking events provide exhibitors and visitors with additional added value while looking at the study and discussion results in greater depth.