AutoTrader launches Car Industry Report

AutoTrader launches Car Industry Report

Big data has been a business opportunity in South Africa for decades, however, extracting and leveraging its full value is often a complex process.

The South African motor industry is among some of the industries that have been crippled by unstructured and incomplete data, having suffered from the ineffective collection and use of VIN data since inception.3

5 years ago, we set out to create South Africa’s first ever comprehensive vehicle database that captures and organises VIN data down to feature level.

Download AutoTrader Car Industry Report here.

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