Puma Energy, the global integrated midstream and downstream energy company, today launched its new Puma Lubricants product line for the South African consumer at the Festival of Motoring at Kyalami Grand Prix Circuit, Midrand.
Puma Energy’s high-quality range of lubricant products offer both reliability and performance while catering for all customer needs. Exceeding automotive and industry specifications, Puma lubricants use the latest state-of-the-art molecular technology approved by the major original equipment manufacturers (OEM’s).
Puma lubricants is the first in market to introduce the unique non-tampering packaging which is fully recyclable. Available at Puma Energy retail stations as well through our approved partners in the well-known spare parts shops and independent retailers, the new product line represents what Puma lubricants offers a modernised world; an efficient, high-class product line for today’s on-the-go lifestyles.
Govert Spit, Global Head of lubricants for Puma Energy said: “Thanks to its advanced technology, Puma Energy’s new high-performance lubricants provide maximum protection and improved fuel consumption, which translate into greater benefits for drivers as well as productivity for businesses of different industries such as mining, agriculture, construction, light and heavy duty transport, and the consumer market in general. We want to inspire people to “Change” – whether that’s in life, in their careers or for the lubricants they use in their cars. We are living in a 24/7 non-stop world and only by embracing change can we do things better.”
Available in 35 markets worldwide with approvals from over 25 OEMs, Puma lubricants use only state-of-the-art base oils with low sulphur concentration and high viscosity index. This ensures better performance and enhanced engine protection compared to conventional lubricants.
“For the first time, you will not see the use of heavy technical jargon in communication as we recognise that our audience are across genders and across sectors. We are no longer talk only to motoring enthusiasts but are becoming a brand for everyone,” said Spit.
In addition, Puma Energy has pioneered new ways to protect the quality of its products with innovative packaging designs which provide reassurance that the product is genuine and authentic. The packaging is designed to prevent re-use, which helps eliminate tampering and counterfeiting.
With over 800 retail stations, Puma Energy has grown to become one of the largest independent storage and downstream companies in Sub-Saharan Africa. Present from Senegal to South Africa, the company is expanding its footprint from West to East.
“We continue to invest in growing our retail footprint across the country, with more than 130 retail sites across eight provinces in South Africa,” said Eghosa Oriaikhi Mabhena, CEO of Puma Energy in Africa.
In addition, Puma Energy has the capacity to provide its clients with a compelling value proposition that supports profitability for high street customers and lowers the operational costs for Business-2-Business customers. With a direct Puma organisation in each market, customers can count on quicker and better support and knowledge from their suppliers.
“Our customers can rely on Puma Energy to manage an integrated offering of OEM approved lubrication products and services resulting in tailored programmes that create value, improve maintenance practices and reduce the total cost of ownership,” Mabhena concluded.