- Auto care professionals called to show their pride in parts
- YOU play the most important role in the campaign
Until November 2nd, 2019, automotive industry professionals are being called to show their pride in the parts they choose to purchase and use, by submitting pictures with the hashtag 'ItsAboutThePart'.
Qualifying pictures are entered in a weekly and monthly raffle, where entrants have the chance to win a ZF branded Yeti tumbler or a ZF branded Yeti cooler, respectively, both filled with ZF branded swag. Pictures will also be blasted on social media channels to give auto shops recognition for its partnership with ZF Aftermarket.
The Double Meaning of #ItsAboutThePart
The campaign built around the hashtag has two key meanings. The first meaning is about the physical part. The part in the box is crucial to the success of ZF Aftermarket - meaning that parts are made with quality, care, and a dedication to perfection. ZF Aftermarket brings you an unparalleled range of OE quality products that meet or exceed OE specifications ensuring the job is done right the first time.
The second meaning is about the personal part. ZF Aftermarket isn't who they are without the part YOU play. The auto care professionals who choose OE products focused on quality and safety make ZF Aftermarket possible. From purchase to installation to customer relationships, this choice helps keep the brand’s standards high from start to finish.
To learn more about the #ItsAboutThePart campaign, please visit www.itsaboutthepart.com.