facebooktwitterlinkedinyoutube

TOTAL congratulates longtime partner on its centennial

TOTAL congratulates longtime partner on its centennial

TOTAL is delighted to wish its longstanding partner Citroën a very happy hundredth birthday. The French carmaker with the distinctive double chevron logo can look back on a century of innovation and an exceptional manufacturing history — and a partnership with TOTAL that has lasted for over 50 years.

Citroën uses TOTAL lubricants both as factory fill for its entire range of vehicles and sells them in its dealership networks. Everyone knows the slogan, “Citroën prefers TOTAL” after more than five decades spent brainstorming and advancing together in pursuit of the same goal: developing the best products for the best cars.  

From Racetrack to Road

Together, Total and Citroën have written some of the most exciting chapters in motorsports history, beginning with the celebrated Dakar Rally, which they won four times between 1991 and 1996. Since the 2000s, Citroën and Total stand out in WRC with nine world titles between 2004 and 2012 and the hundredth victory of the Citroën Total World Rally Team in this championship a few months ago.

This unstinting commitment not just allows the two brands to capture titles the world over, it also enables their engineers to collect a wealth of data that is subsequently used to develop new technologies and products for consumers.  

Mathieu Soulas, Vice President, Lubricants at Total, stated: “We are delighted to have a special place at the centennial celebrations of our longstanding partner Citroën, whose technological innovations have made a deep imprint on the auto industry. Our respective brands have always focused on excellence, and this is reflected in our outstanding achievements in motorsports. Long live the pioneering innovation mindset that will enable us to tackle the fresh challenges facing the car manufacturing industry together.”

Click to view ACTIONaBr now!

Subscribe to the aBrHotwire Newsletter Today

Automotive Export Manual 2019