After a week of hints across our social media accounts and speculation, ZF Aftermarket is excited to launch the #ItsAboutThePart campaign!
For over 20 years, ZF has attended the Automotive Aftermarket Product Expo (AAPEX) in Las Vegas, NV. AAPEX is an exciting and important event each year, but this year, ZF Aftermarket wants you to be there with them! ZF Aftermarket will be featuring a mosaic photo wall comprised of hundreds of automotive aftermarket professionals playing their part in what makes up the ZF community.
From July 21st until November 2nd, 2019, ZF Aftermarket is accepting your pictures for addition to the mosaic. The submission must be a photograph of yourself with ZF branded products. Submissions can be posted on either Facebook or Instagram, with your place of business and ZF Aftermarket tagged, along with the hashtag #ItsAboutThePart or uploaded to www.itsaboutthepart.com.
From now until November, all qualifying submissions will be entered in a weekly raffle where weekly winners receive a ZF branded Yeti tumbler and be featured on ZF Aftermarket social channels, and a monthly raffle where monthly winners receive a Yeti cooler filled with ZF branded swag. Those that are featured on the mosaic photo wall that can find their photo entry at AAPEX will also receive a thank you prize.
“Mosaics are a beautiful art expression – when you stand close to one, you see bits and pieces that may look ambiguous,” stated Meagan Moody, Marketing Communications Manager, ZF Aftermarket. “Stepping back, you see the bigger picture that ties all those parts together. ZF Aftermarket’s branded products include ZF, Lemförder, Sachs, TRW, and the people that make up our industry.”
We want everyone to understand that our community is more than just the brands that make us up. It’s about the aftermarket professionals that take the time and care to work with the products from ZF. When it comes down to it, you are the part. You ensure our quality remains high and our standards remain higher.
To learn more about the #ItsAboutThePart campaign, please visit www.itsaboutthepart.com