The night belonged to Mahindra Groblersdal, Mahindra Witbank and Mahindra Midrand.
These three dealers won the Mahindra Dealer of the Year Awards 2018/19 for the small, medium and large dealer categories respectively. They received their cash prizes and trophies at a gala dinner in Johannesburg on Friday, 7 June.
Mahindra welcomed guests from its more than 60 dealers to the event that recognised the best dealers in the sales, aftersales, accessories, Mahindra Finance and customer service categories. It also introduced a special Delight Award to emphasise its core ethos of customer centricity and recognised Mahindra Bloemfontein for their particular focus on delighting their customers.
"While there was a festive atmosphere at our previous awards ceremony, which was held at the inauguration of our assembly plant in KwaZulu-Natal, this year we noticed a general air of positivity and confidence in the brand, our growth and our product range," says Rajesh Gupta, CEO of Mahindra South Africa.
Mahindra grew its retail sales by 30% in 2018 and ended the year as one of the fastest-growing brands, by volume, in the country.
Aside from growing at a rapid pace in a declining market, Mahindra has achieved several milestones in the year since the previous awards. These include introducing the upgraded KUV100 NXT and XUV500, building the first 1 500 vehicles at the local assembly plant, signing its first large fleet deal with a South African vehicle rental company, launching innovative vehicle finance products such as its Mahindra Graduate Finance programme and introducing its long-awaited XUV300.
In the same year, Mahindra also hit a new sales record of more than 100 units of its industrial-grade Powerol generators, and it introduced its market-leading range of Mahindra tractors and farm implements to South Africa.
"Mahindra and its dealer network have invested heavily in our brand, our product range and our customer service, and it has certainly paid dividends in the past year. Our dealer network is now poised for growth and has recognised our support by awarding us with a Gold Award in the recent NADA Dealer Awards," says Gupta.
The following awards were handed out on the night:
|Gold||Mahindra East Rand|
|Silver||Mahindra West Rand|
|After Sales Service Dealer Awards|
|Bronze||Mahindra Louis Trichardt|
|Global Tekfest International Service Advisor Award|
|Jeremy King||Mahindra Burgersdorp|
|Mahindra Finance Dealer of the Year Award|
|Delight Award||Mahindra Bloemfontein|
|Dealer of the Year Award|
|Small Dealer||Mahindra Groblersdal|
|Medium Dealer||Mahindra Witbank|
|Large Dealer||Mahindra Midrand|