SEMA Report: Almost Half of Modern Musclecars Are Modified
Did you know that 44% of modern musclecar owners have accessorized their cars?
Drivers of ’10-and-newer Mustangs, Camaros and Challengers are passionate about their vehicles:
- 68% say their car is their life.
- 84% love working on their car.
It may surprise some people, but most (58%) say they prefer to buy parts in person, and 75% of their upgrade parts are bought in-store.
With three-fourths (76%) of these owners saying they are always looking for their next modification, this segment represents a huge opportunity for repeat business and to build long-term relationships with your customers.
Want to learn more about modern musclecar owners? Check out SEMA’s new “Modern Muscle Car Accessorizer Report.”