SEMA eNews, Vol. 22, No. 2

SEMA eNews, Vol. 22, No. 2

SEMA Report: Almost Half of Modern Musclecars Are Modified

Did you know that 44% of modern musclecar owners have accessorized their cars?

Drivers of ’10-and-newer Mustangs, Camaros and Challengers are passionate about their vehicles:

  • 68% say their car is their life.
  • 84% love working on their car.

It may surprise some people, but most (58%) say they prefer to buy parts in person, and 75% of their upgrade parts are bought in-store.

With three-fourths (76%) of these owners saying they are always looking for their next modification, this segment represents a huge opportunity for repeat business and to build long-term relationships with your customers.

Want to learn more about modern musclecar owners? Check out SEMA’s new “Modern Muscle Car Accessorizer Report.”

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