Supa Quick Modimolle was the lead sponsor for the inaugural Nylie Fees, a festival designed to reignite the rural community of Modimolle, formerly Nylstroom, in Limpopo. The festival took place over the weekend of 14-16 September and attracted over 3 500 visitors to the town.
Tiny Fourie, Manager at Supa Quick Modimolle, says the fitment centre has been operating in this community for more than 30 years so it was fitting to sponsor the Nylie Fees which in turn ensured that local businesses benefit more by being able to promote their businesses, secure new business and attract more people to this town.
Festival organiser, Marlene de Villiers, says the event was originally going to be a reunion of the local school, Nylstroom Hoërskool, but it was decided to expand it to cover the town and its large rural hinterland.
Martin Niewoudt, Business Channel Manager at Supa Quick, says that sponsoring Nylie Fees was more than good business. “The community is demoralised because of a long drought and the economic recession is beginning to bite. Agriculture is the backbone of the local economy, and when the farmers are battling, everybody suffers,” he says. “Supa Quick is very much part of the communities it serves, and we wanted to get behind what we saw as a great initiative to boost local morale and remind people just how much Modimolle has to offer.”
Aside from acting as the festival’s lead sponsor, Supa Quick Modimolle also provided several prizes.
Nylie Fees headlined several top acts, among them Tussen Sterre and Harrebaard, which includes TV legend Frank Opperman. A big disappointment was that Jo Black had to cancel at the last minute owing to a health scare. Other drawcards were a talent search, a Battle of the Schools and a potjekos competition.
“A big contributor to the great atmosphere was the number of food stalls, which were mainly operated by charity organisations and churches,” Ms De Villiers says. “This festival is all about supporting the community.”
She says that substantial amounts were raised for the farm security initiative and the local children’s home, as well as several other local charities.
Mr Niewoudt says that one of the themes of Nylie Fees was to bring people back to the town, particularly teachers and pupils of the school. He recounts how two couples who had been school friends and then lost touch reunited at the festival, and were inseparable for the whole weekend.
“For us, Nylie Fees was a great opportunity to drive home the message that our brand is part of the community, and supports it all the way,” he says.
“Starting a big event like this is always a bit of a risk, but the good attendance and great spirit has got the whole town excited,” concludes Ms De Villiers. “We’re already starting to think about next year’s Nylie Fees, which will be held over the Heritage Day long weekend.”