The Tire Cologne: Let's get started!

The Tire Cologne: Let's get started!

Around 600 exhibitors and brands from 41 countriesTire and wheel world ranking list all in CologneNew themes provide impulses

From 29 May to 1 June, the premiere of THE TIRE COLOGNE is taking place in Cologne, and the international industry can look forward to a new, leading global trade fair. Around 600 exhibitors and brands from more than 40 countries are expected, who will for four days present the latest developments from the segments of tires and wheels, but also for the themes of automotive services and workshop needs, tire remoulding, as well as tire recycling and disposal. Around 68 percent of providers come from abroad. "We are perfectly prepared, and things can finally get started as far as we're concerned", Katharina C. Hamma, Chief Operating Officer of Koelnmesse is pleased to announce on the day of the opening. "We have developed a new industry hotspot that strengthens the industry and at the same time points out new perspectives, both for exhibitors and visitors equally!" THE TIRE COLOGNE provides a reflection of the industry at all levels that corresponds exactly to the needs of the market and underlines the future orientation in the tire specialist trade: this of course includes the tire industry and the tire trade, including related segments like rims, retreading, the wholesale trade, but also additional services in the tire workshop, whether these involve brakes, light, engine settings or shock absorbers. The event is rounded off by networking events, congresses and a diversified event programme. Themes like digitalisation and recycling provide important impulses here. THE TIRE COLOGNE is organised by Koelnmesse and the industry sponsor, the Bundesverband Reifenhandel & Vulkaniseur-Handwerk e.V. (BRV/German Tire Retailers and Vulcanisation Trade Association).

For the first THE TIRE COLOGNE, around 530 providers and another 70 brands from 41 countries will be participating, around 68 percent of them from abroad. Thus, for example, the twenty companies of the current "tire world ranking list", among others, will be in Cologne from the start. The strongest international contingents are from Italy, the Netherlands, the United Kingdom and Turkey, as well as from China, India, Taiwan and the USA. The complete participation of the global players underlines the fact that THE TIRE COLOGNE has the right conceptual strategies for offering the international tire industry a platform for future-oriented market developments. "THE TIRE COLOGNE makes current market trends experienceable – this is precisely the conceptual and forward-looking orientation we are looking for as an industry sponsor", according to Yorick M. Lowin, Managing Director of the BRV.

The tire manufacturers, the tire wholesalers and the rim manufacturers, of course also including those named at the top of the "tire world ranking list", with Bridgestone, Michelin, Goodyear, Continental, Pirelli, Sumitomo/Falken, Hankook, Yokohama, Maxxis, Cooper Tires, Zhongce Rubber, Toyo Tires, Kumho, Triangle, MRF, Apollo, Nokian and Nexen Tire, will present themselves in halls 6, 7 and in areas of hall 8. The addressing and engagement of new visitor target groups is also of particular importance to the "greats" of the industry. In keeping with these expectations, there is a special meeting point for the managers of vehicle fleets and car pools in the tire and wheels segment in hall 7 – the TIRE Fleet Lounge. Focusing on the needs of this visitor target group, possibilities for optimising the vehicle fleet will be presented. Here visitors will experience interesting lectures, talk panels and exciting networking opportunities. There will be several theme days on which renowned experts will provide valuable insights and be available for discussions revolving around the themes of passenger vehicles, trucks and buses.

The themes of automotive services and workshop needs will be concentrated in Hall 8.   Here, for example, the Hunter company, the global market leader for axle alignment, or the internationally known tool manufacturer Snap On are found. Well-known providers in hall 8 also include the companies ASE Corghi Spa, Ravaglioli, Schrader, as well as Rema Tip Top or the GDHS Group. The current theme of digitalisation is also reflected in hall 8. An important aspect that affects all industry and is ensuring profound change in all areas of life. At the same time, the digital transformation opens up big chances for more quality of life, new business models and more efficient business economy. The "Digital Reality" theme area shows what digitalisation already means today for all participants of the tire industry, and how it can be used for your business.

One important theme complex of THE TIRE COLOGNE is the segment of tire remoulding, tire recycling and disposal. Against the background of global resources and climate discussions, THE TIRE COLOGNE attaches a high degree of importance to this theme. Providers like Kraiburg, TRM, the Tech Group and specialists like Vipal, Carl Zeiss or BJ Rocket present their performance capacity in matters of "tire remoulding". In terms of "recycling“, the companies Salvadori, Doberman, the machinery provider Eldan or the ZARE pavilion present the possibilities for recycling and processing already available today. The steps ranging from the collection of old tires to recycling of the individual components in new products will be shown for the first time at the trade fair. The "Recycling Forum" at the centre of the hall offers a complete overview of the decisive aspects in the field of tire recycling. In addition to current trends, new technologies and trade themes, a large number of products that have been manufactured from recycled tires can be seen in the special area.

Modern trade fairs are events that convince through the quality and depth of the offering, but which also make values, trends and themes experienceable. The event and congress programme of THE TIRE COLOGNE, including star-studded conferences, theme areas and special events will also provide additional information and emotional inspiration. Spectacular drift shows of the Falken and Keskin/Syron Tyres companies, as well as a motorcycle show demonstrate what modern tires are capable of, and which "unbelievable manoeuvres“ people and technology are capable of. Also included in the programme are a show car exhibition on the boulevard, an outdoor truck show and a big TIRE party for exhibitors and their customers.

Please find all information about the event programme here:



Koelnmesse – Global Competence in Digital Media, Entertainment and Mobility: Koelnmesse is an international leader in organising trade fairs in the Digital Media, Entertainment and Mobility segments. Trade fairs like photokina, dmexco, gamescom, INTERMOT and THE TIRE COLOGNE are established as leading international trade fairs and are being expanded by future-oriented formats like DIGILITY. Koelnmesse not only organises trade fairs in these areas in Cologne, but also in other growth markets like, for example, China, Singapore and Thailand, which have different areas of focus and content. These global activities offer customers of Koelnmesse tailor-made events in different markets, which guarantee sustainable and international business.

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