Jeep brand fans get ducked

Jeep brand fans get ducked

An annual Jeep® brand craze returns to South Africa this weekend for Jeep Go Topless Day (#JeepGoToplessDay). And this year, those extreme adventurers may have another craze to deal with: getting “ducked”.

Every year, thousands of Jeep SUV owners from around the globe participate in the Jeep brand’s ‘Go Topless Day’ to socialise, participate in a range of entertaining activities such as trail runs and picnics, and – most importantly – celebrate the Jeep brand.

The local event is organised by Jeep Club South Africa and is one of about 150 such celebrations worldwide attracting more than 20,000 Jeep SUV owners. Founded on the ability to remove the top on the legendary Jeep Wrangler, the event caters for all Jeep brand models and is conceived to simply let your hair down and enjoy the iconic brand.

A second global phenomenon has also gripped the Jeep community. “Duck duck Jeep” has a very simple concept at its heart: Owners buy a rubber duck of any shape, colour or size, write a message or draw (“tattoos”) on them, and leave them on or in another Jeep Wrangler — just to make other owners smile. At the end of the day, it’s all about having fun and spreading a little happiness.

The concept of “ducking” was started by Allison Parliament and a giant yellow rubber duck in Bancroft, Ontario when she noticed a customised Jeep Wrangler in a parking lot. She took a toy rubber duck, wrote “Cool Jeep” on it and left it on the door. She then posted a photograph on Instagram with #duckduckJeep, which racked up more than 2,000 “likes” on the first day alone and a new social nicety – Jeep Ducking – was born.

Local social media page “Duck Duck Jeep – South Africa” explains how to play the fun mission of kindness. All you need is a rubber duck of your choosing marked with the “tattoos” and add some hashtags like #duckingjeepsSA #duckduckjeepSA #duckedSA #ddjSA. Then attach a tag so the “duckee” at least knows what has just happened; place the duck on a Jeep vehicle (doesn’t matter which one) so that it’s visible to the owner; snap a photo and share on social media with the hashtags #duckingjeepsSA #duckduckjeepSA #duckedSA #ddjSA and remember to tag @duckduckjeepsa.

Once “ducked,” if the “duckee” wishes, they can take up the cause of spreading a little joy to other Jeep vehicle drivers.

“It is not surprising that this global phenomenon has gripped the imagination of many Jeep vehicle owners,” says Leslie Ramsoomar, Managing Director of Stellantis South Africa. “The Jeep brand community are passionate enthusiasts and their vehicle of choice enables their lifestyles, whether urban or rural adventuring or simply spending time with like-minded fans. The mission is kindness, fun and a little creativity, something we all need in the world at

Jeep Go Topless has an ‘80s Rock theme this year and rolls out nationally this weekend. Head over to the Jeep Club of SA website or social media pages for more details.



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