Michelin bolsters its transformation drive and achieves B-BBEE Level 1

Michelin bolsters its transformation drive and achieves B-BBEE Level 1

Michelin Tyre Company SA, a leader in sustainable mobility, has attained Level 1 Broad-based Black Economic Empowerment (B-BBEE) certification.

This follows Michelin’s transformation journey that the business started four years ago by focusing on executing a new People, Profit and Planet driven strategy in South Africa, aligned with the Michelin Group’s global vision.

“We see ourselves as an integral part of every community in which we operate, and we want to play a significant role in growing and developing these communities. When we set out on our transformation journey, we wanted to ensure that we focused on aspects that would make a tangible difference to our stakeholders,” says Marcus Baffoe-Bonnie, Managing Director at Michelin South Africa.

Michelin’s commitment to B-BBEE is aligned to its purpose of giving people a better way forward and that is why the company made a concerted effort to focus on all the pillars of the B-BBEE Codes of Good Practice, including recently concluding an ownership transaction.

B-BBEE also contributed towards Michelin’s continued focus on diversity in all its forms. One such example is the growth of women in management, in addition to creating opportunities in an inclusive environment, where women can reach their full potential.

Michelin would not have been able to achieve this milestone on its own. Through its valued partnership with several external training solution providers, the company has also been able to create a robust skills development package that offers a combination of learning options for the benefit of its employees and external beneficiaries.

“Another strategic focus at Michelin is employee development. We understand that for us to be sustainable and maintain our position as a world leader in sustainable mobility, we must continue to create opportunities to develop talent, skills, and diversity. Through training and mentorship, Michelin invests in growing our employee skills and expertise while helping other stakeholders in our network to do the same within their organisations,” adds Nokonwaba Ngxabazi, Michelin’s Chief Administrative Officer.

Ultimately B-BBEE allows Michelin to create opportunities for deserving beneficiaries to become active members of the economy, including its customer base who will also benefit from Michelin being certified Level 1.

“At Michelin, we are committed to uplifting, supporting, and investing in people through real action. We are proud of our efforts that empower our customers, employees, their families, and the communities in which we operate,” concludes Baffoe-Bonnie.



We use cookies

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.