Toyota South Africa Motors (TSAM) marks the end of the second quarter with a total of 56 460 vehicles sold in South Africa since January. Spearheading the company’s retail roll of honour is the country’s favourite ‘bakkie’ Hilux with 19 818 units sold, year to date. For the month of June, Hilux amassed a total of 3 320 sales. The Hilux made a remarkable contribution to TSAM’s total sales of 9 630, with an overall market share of 25% for the month of June.
Other notable performances year to date include Hiace, selling 1 269 last month, Starlet
1 165, Fortuner 819, Urban Cruiser 591 and Quest signing the month off with 490 units. Although Urban Cruiser has already garnered a total of more than 3 000 units this year, it should be noted that it was only launched locally in March.
The Land Cruiser nameplate continues its strong showing on the leader board, with the 70-Series pick-up posting 303 units last month, while Prado recorded a retail total of 100 units. The company’s luxury arm Lexus had a few models that registered double-digit figures, including ES (23), NX (15) while RX and LX recorded 11 units apiece.
On the truck front, Hino sold a total of 225 units in June. The 300-Series recorded 149 sales (23% of the Medium Commercial Vehicle segment) while the 500-Series ended the month on 71 units (14.9% of the Heavy Commercial Vehicle segment).
Reflecting on the domestic industry sales, the National Association of Automobile Manufacturers of South Africa (NAAMSA) says “out of the total reported industry sales of 38 030 vehicles, an estimated 32 847 units, or 86.3%, represented dealer sales, an estimated 7.6% represented sales to the vehicle rental industry, 3.9% to industry corporate fleets, and 2.2% sales to government”.
TSAM is proud that its Parts’ Supply business distributed no less than 1.4 million items to domestic dealers, while a further 320 000 pieces were shipped outside of the country. TSAM also recorded the highest vehicle exports last month, with a total of 7 497. According to NAAMSA: “Vehicle exports continued their upward momentum during the month … In terms of a timeframe for a full recovery to pre-COVID-19 vehicle record export levels, much will depend on the ongoing path and management of the global pandemic.”
TSAM notes that while the June figures may be confidence-inspiring, the market remains challenging for both customers and manufacturers alike. Even so, TSAM believes that such challenges inspire its sales team and dealers to focus on the one thing that will definitely make a difference: delivering the best possible experience to every customer.