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Chery recently released its sales results for 2020. Amid the global spread of COVID-19, Chery achieved exports of 114,000 units, up by 18.7% year on year and ranking first among Chinese passenger vehicle brands for 18 consecutive years.
Chery's sustained development in overseas markets is attributable to its perseverance in globalization, the continuous expansion of its overseas product line and its cutting-edge technologies and outstanding quality, as well as the further enhancement of its brand image.
Star models draw overseas consumers
To further develop overseas markets, Chery has accelerated the launch of new products abroad since 2019. Chery's star models, the Arrizo 5, Tiggo 5x, Tiggo 7 and New Tiggo 8, have been launched successively to draw overseas consumers.
Take the New Tiggo 8 for example. Upon its launch in Brazil in August 2020, the model was well-received by Brazilian consumers and professional media. In late 2020, it beat the Ford Territory and Jeep Compass to be selected as the Best SUV of 2020 by UOL, the authoritative Brazilian media group.
Super strong product power has boosted the brand premium of the new Tiggo 8 in overseas markets. In Brazil, the model achieved monthly sales of over 1,000 units only four months after its launch. A total of 11,443 Tiggo 8 SUVs were sold in overseas markets in 2020, up by 824.3% year on year.
Competing with international automakers through cutting-edge technologies and outstanding quality
The automobile industry is technology-intensive. To gain international recognition, Chinese auto brands should first reach the advanced international technical level and acquire market competitiveness through technology. Chery is gaining the strength to "go up" through persistent innovation. To date, Chery has applied for 20,794 patents and obtained 13,153, ranking firstin China's auto industry. In terms of the composite patent index of ICVs, Chery ranks among the top 20 in the world andfirstin China.
Supported by its technical patents, Chery has rolled out a series of innovative products over the years: it launched a 1.6TGDI engine (one of the "China Heart" Ten Best Engines) comparable to luxury-branded engines, and a 1.5TCI+9CVT+48V light hybrid turbo charger system; it released the Lion 4.0 i-Connect System and Lion L2.5 intelligent driving technology for production models; it took the lead in the use of platform-based technologies by developing four product platforms– T1X, M1X, M3X and NEV; and it reduced its product development period from 46 months to 24 in order to deliver new products with the tide and meet customer demands.
Chery has gradually conquered demanding overseas consumers with its outstanding technologies and reliable quality. In Chile, Chinese auto brands represented by Chery have the strength to compete with transnational automakers from South Korea, Japan and other countries.
In Russia, Chery has become popular with local consumers and selected as the "Most Popular Chinese Auto Brand" many times. Chery currently has over 200,000 vehicles in Russia, ranking first among Chinese brands.
Chery’s enhanced overseas image demonstrates the responsibility of Chinese brands
Over the last 20 years, Chery has exported outstanding products and advanced technology and management systems to foreign countries, actively fulfilledits social responsibility, built plants abroad and supported local public welfare undertakings including employment and people's livelihood. In the global fight against COVID-19 in 2020, Chery delivered over 3.6 million articles of medical supplies and provided foreign countries with anti-epidemic experience and humanitarian aid.
At the 2020 Summit on the Global Image of Chinese Enterprises, advised by the Publicity Department of the CPC Central Committee, State-owned Assets Supervision and Administration Commission of the State Council (SASAC), and All-China Federation of Industry and Commerce, and hosted by the China Foreign Languages Publishing Administration (CFLPA), Chery was listed among the "2020 Top 20 Chinese Enterprises with the Best Global Image" ("Belt and Road" Edition), moving into the top ten along with enterprises such as Huawei, Lenovo and Alibaba.
In the meantime, Chery is stepping up its operations in global markets and establishing global R&D and sales service systems to support the localization of its products in key global markets.
To date, Chery has established five R&D bases, ten overseas plants and over 1,500 dealers and service outlets worldwide. Its total overseas production capacity has reached 200,000 units per year. In the future, Chery will further integrate its global resources and launch a global product development process to further enhance its global competitiveness.
Over the last two decades, Chery has achieved a fundamental transformation from "traditional trade" to "brand output", and from the "globalization" of products to the establishment of overseas plants, introduction of culture to overseas markets and development of brands abroad. To date, Chery has exported over 1.7 million vehicles to more than 80 countries and regions throughout the world. Globally, Chery is now as famous as key transnational brands in many countries, becoming the first choice of consumers.