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Michelin Tyre Company South Africa is proud to announce they have walked away with the Best Tyre Brand accolade at The Star 2020 Reader’s Choice Best of Best awards hosted by Independent Newspapers.
The awards are the result of a voting process where consumers give real responses on their experiences with various brands, across numerous industries. The aim of the awards is to empower consumers by letting them have a say on their preferred provider of products and services. The voting process takes eight weeks, with this 2020 edition of the awards being done virtually due to COVID-19 constraints.
Speaking about the award win, Marcus Baffoe-Bonnie, MD at Michelin South Africa said, “Our products and services at Michelin are people centred and that consumers voted together to choose Michelin as the Best Tyre Brand is an important reminder that even while the world deals with COVID-19, we remain beloved and preferred by our consumers.”
Michelin’s product excellence is underpinned by a global commitment to innovation that includes over R12.8 billion in research and development initiatives, and an industry leading track-to-street approach to product development that incorporates Motorsport as the brand’s test lab. Over and above its products, the brand’s most iconic signifier, the Bibendum, commonly referred to as the ‘Michelin Man’ continues to be well loved, with Advertising Week naming the mascot as the Icon of the Millennium.
“We continue to develop and bring to market products and services that champion safe mobility, underpinned by innovation and sustainability principles. We appreciate that consumers realise this, and continue to reward us with brand love,” concluded Baffoe-Bonnie.