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Luc Donckerwolke back at Hyundai Motor Group

Luc Donckerwolke back at Hyundai Motor Group

The Hyundai Motor Group has appointed Luc Donckerwolke to a new company position of Chief Creative Officer (CCO) as he resumes his career as executive vice president at the Group.

Donckerwolke, whose office will be located at the Hyundai Motor Europe Technical Centre in Germany, will be in charge of design-related communications about topics such as the Genesis brand, the dedicated BEV line-up brand IONIQ and fuel cell vehicles.

Donckerwolke originally joined the Hyundai Motor Group in 2016, gradually overseeing design for Hyundai, Kia and Genesis brands as the chief design officer before resigning in March to focus on his health. Donckerwolke is returning to the Group following temporary time away in which he took to take care of personal matters.

“It is with great honour and pride that I start this second chapter at the Hyundai Motor Group to consolidate creativity. In collaboration with design teams, I will communicate diversity and richness of the Group brands' design, which is not only technologically dynamic, but also customer-centric,” said Donckerwolke.

Donckerwolke is considered a perfect fit for the new role of CCO as he has been deeply involved in establishing the current design direction and strategy for Hyundai, Kia and Genesis.

As the Group’s representative, Donckerwolke will enhance brand position for Hyundai Motor Group, leveraging vast experience not only as a car designer, but also as a proven leader. He actively fosters design talents and has established a work environment that encourages proactive communication among peers.

He will also seek ways to collaborate with industry-leading designers as well as spearhead design studies for future mobility.

As CCO, Donckerwolke will collaborate with design centres in their development and design communication for concept vehicles of the Hyundai Motor Group’s various brands. The Hyundai, Kia and Genesis brands’ design work will continue to be overseen by existing management.

SangYup Lee, senior vice president and head of Hyundai Global Design Centre and Genesis Global Design, will continue to lead design for Hyundai and Genesis brands. Karim Habib, senior vice president and head of Kia Global Design, will continue to lead design for Kia brand.