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Ford hosts Transport Month Webinar

Ford hosts Transport Month Webinar

South African drivers are facing many challenges as they traverse the roads during the time of COVID-19. From challenges to road safety to the need to re-accustom yourself to driving after months away from the traffic of your daily commute, coronavirus is even affecting driving.

The managing director of MasterDrive, Eugene Herbert, says it is for this reason that Ford Motor Company of Southern Africa (FMCSA) is hosting an engaging and informative webinar that addresses many of these concerns during Transport Month this October. “The webinar will assess the impact of COVID-19 on driving behaviour and social conduct.

“MasterDrive is proud to be part of the webinar and to share our experience with acclimating to driving following extended periods where driving is limited to a trip to the local supermarket. We have worked with Ford Driving Skills for Life program (Ford DSFL) programme for a number of years. Our efforts with DFSL is especially relevant in the context of COVID-19, when many drivers may find their limited time behind the wheel leaving them unsettled and even anxious on the roads.”

All drivers are encouraged to join the webinar. “Along with a number of other experienced speakers, it will provide an insightful view into managing these new road challenges during a time when the pandemic has affected all spheres of our lives,” says Herbert.

Other speakers to look forward to:

Willem Groenewald, CEO of the Automobile Association of South Africa (AASA), will discuss efforts to promote road and driver safety in general, and the role of the AA to protect road users. He will also speak on the importance of driver and pedestrian safety education in the country.

Neale Hill, managing director of Ford Motor Company of Southern Africa will discuss Ford Mobility, which aims to enable equitable solutions to cities’ most pressing mobility issues and promote innovation in addressing them. Neale will discuss exciting developments in mobility, like geofencing, improvements in data integrity, safety, efficiency and driver experience.

Helena Nel, Industrial Psychologist at Imaginate People Advisory will discuss how COVID-19 has affected the ‘stress dynamic’ of the workplace and aspects of life, like commuting. Helena will also explain how employers and team leaders can ensure an element of humanity is retained in helping employees adjust to such changes.

Details of the virtual event:

Date:               Thursday, 29 October 2020
Time:              14:00
Platform:        Zoom
Link:               https://zoom.us/j/95487649410?pwd=S0NucWVkbVpsYWRuM0IvYng1aXVTdz09
Meeting ID:    954 8764 9410
Passcode:      143378