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Bits & Pretzels Event 2020: Audi offers digital showcase for start-ups and expert talks

Bits & Pretzels Event 2020: Audi offers digital showcase for start-ups and expert talks

As an active partner to Bits & Pretzels, Audi is once again hosting a program with international experts in 2020 to discuss and exchange relevant knowledge with the start-up scene. This year the traditional Bits & Pretzels event will take place for the first time purely online as a Networking Week from September 27 to October 2, and will be broadcast live worldwide. On September 30, interested parties can join in for six Audi online sessions with the theme “Let’s Talk about Living Progress” from 4 to 6 p.m. (CEST). Hildegard Wortmann, Audi Board Member for Sales and Marketing, will kick off the event by discussing new leadership in the era of transformation with CawaYounosi (Head of Human Resources SAP Germany). In addition, the innovation unit Audi Denkwerkstatt (September 29, 2:20 p.m.) and the Audi Social Media Team (September 29, 2:40 p.m.) will share relevant practical knowledge in the Bits & Pretzels master classes.

Communication as equals, interaction with guests and substantive inspiration for daily work – this is what the Bits & Pretzels audience requires. Audi wants to add value here and has therefore been a permanent member of the innovative Bits & Pretzels community for years. “Whether in the Group or in a start-up: Innovations are driving the transformation. This mindset is firmly embedded in Audi’s DNA – Vorsprungdurch Technik,” says Hildegard Wortmann, Audi Board Member for Sales and Marketing. “With Bits & Pretzels as a partner, we are pursuing this clear objective and are bringing together innovative thought leaders from all over the world. This is about progress and fresh ideas as well as about shaping the future.”

During the first virtual Bits & Pretzels Networking Week, Audi is curating six online sessions on the topic of “Living Progress” on September 30 from 4 to 6 p.m. International speakers will analyze topics such as new leadership, brand strategy and business models for the future of mobility and will share their insider perspectives with the start-up community. In addition, the virtual audience will ask questions in real time using a chat function. The speakers will respond directly during the online session. In the Bits & Pretzels master classes, the corporate innovation unit Audi Denkwerkstatt (September 29, 2:20 p.m.) and the Audi Social Media Team (September 29, 2:40 p.m.) will share practical knowledge about innovation methods and building a successful corporate profile in social media.

Since 2014, the Bits & Pretzels festival has been bringing together founders, investors, start-up enthusiasts and other decision-makers from the start-up sector. At the event, entrepreneurs from all over the world meet up to share their experiences and to network. Due to the COVID-19 pandemic, the event will take place this year in virtual form. Named the digital “Bits & Pretzels Networking Week,” a live-streamed event in English will run from September 27 to October 2, 2020. Audi has been a partner of the festival since 2018.

Chronological overview of the Audi vertical in the live stream:

“Let’s Talk about Living Progress” on September 30, 2020 (CEST)

4:00 p.m. “New Leadership? Learnings of leaders in times of crisis and beyond.” 
Hildegard Wortmann (Member of the Board of Management of AUDI AG,
Sales & Marketing), CawaYounosi (Head of HR SAP Germany)
4:20 p.m. “Brand-new Brand – How do you build a brand to become more valuable?” 
Henrik Wenders (Senior Vice President Brand Audi, AUDI AG)
4:40 p.m. “Seven digital trends from China that have experienced growth during the crisis”
Christian Balzer & Ming Zhu (Audi China), Marcel Münch (trend platform DONGXii)
5:00 p.m. “Corporate Innovation Units: How to implement new digital business successfully in the long term?”
Matthias Brendel (Head of Audi Denkwerkstatt), Lennart Dobravsky (Director Research & Intelligence Lufthansa Innovation Hub), MC: Catherine Bischoff
5:20 p.m. “Mobility as rich ground for start-ups: First-hand expertise on promising chances for new business models” 
Thomas Andrae& Founder Pitch with Nicola Büsse (MOBIKO GmbH), Christian Lang (Chargery GmbH), Jakob Muus (Tracks GmbH)
5:40 p.m. “Diverse mindsets for added value: The chances of combining start-up and corporate culture. Three key take-aways from living between two worlds”
Anna Trunk (HR Innovationmanagement AUDI AG), Nicola Büsse (MOBIKO GmbH), Nicolai Gropper (Audi Business Innovation GmbH)