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Research conducted by Reed Exhibitions, organizer of Automec, shows that digital business rounds would be a good solution for 69% of the exhibitors of the event, the largest of Latin America and that gathers the main repair and spare part brands with their solutions for light, heavy and commercial vehicles. These are companies that operate with export, import, automotive parts, repair, maintenance, services, among others. Automec will take place from April 6 to 10, 2021, in São Paulo.
The digital business rounds emerge as priority for negotiation with national (80%) and international (65%) customers, and the sectors with more demand for the organization of digital business rounds are Parts and Components (89%), Repair and Maintenance (56%) and Services and Technology (33%).
“The research has shown that there is demand and adherence to the offer of digital products. With them, companies will be able to overcome some of the commercial challenges created by the pandemic and to maintain the business relationships, both in the domestic and international markets”, Luiz Bellini, Portfolio Director, Reed Exhibitions, and Ricardo Barbosa, Manager, Automec, state.
With the strong interest by the automotive aftermarket companies in digital solutions, Automec also announces that it will consolidate itself as a permanent platform for communication and business. The event will offer business options focused on the needs of customers, sponsors, exhibitors and visitors.
“Our mission is to create connections between exhibitors and visitors. We are expanding our product portfolio with the aim to enable the creation of these connections in a 100% digital environment. We will keep performing our role, with all the potential that the combination of analogic and digital solutions may achieve”, says Claudio Della Nina, CEO, Reed Exhibitions Brazil.
With this, companies will be able to overcome some of the commercial challenges created by the pandemic and maintain the business relationships, both in the domestic and international markets. At the same time, face-to-face will remain crucial for the delivery of business once the current situation has been solved, strengthening the concept of hybrid online and onsite actions.