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Reinvented, Rejuvenated and Ready to Relaunch | Plascon reveals new look and feel

Reinvented, Rejuvenated and Ready to Relaunch | Plascon reveals new look and feel

The future of Plascon is here and it couldn't look brighter! Plascon has been transforming assets to legacies for over 130 years, and now they move forward with a reimagined drive, purpose and aesthetic!

The concept for our new logo is a vision of the future. It tells an inspiring and confident story.

The previous italic typography becomes bolder and upright, communicating confidence and leadership. We move from uppercase to a more approachable sentence case with even stroke weights mimicking a brush or paint-roller, adding an extra dimension to our typography.